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Uber's Marketing Strategies and Growth

   

Added on  2020-04-13

8 Pages1498 Words40 Views
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Running head: MARKETING AND CUSTOMER ENGAGEMENTMarketing and customer engagementName of the student: Name of the University:Author note:
Uber's Marketing Strategies and Growth_1

1MARKETING AND CUSTOMER ENGAGEMENTAbstract:The report mentions Uber as a the company that efficiently uses digital media as a part of itsIntegrated Marketing Communication strategy. The company has been able to develop a strongsocial media presence and has established itself as a global brand. The report critically analyzesthe social media marketing strategies of Uber. At last, the report mentions the recommendationson how the company can improve its social media marketing strategies to enhance its revenues.
Uber's Marketing Strategies and Growth_2

2MARKETING AND CUSTOMER ENGAGEMENTTable of ContentsIntroduction:....................................................................................................................................3Critical analysis:..............................................................................................................................3Recommendations:..........................................................................................................................5References........................................................................................................................................7
Uber's Marketing Strategies and Growth_3

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