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Marketing Communication Strategy PDF

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Added on  2021-02-19

Marketing Communication Strategy PDF

   Added on 2021-02-19

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Table of ContentsINTRODUCTION...........................................................................................................................1Literature Review...................................................................................................................1Market environment analysis.................................................................................................4Critical Analysis and Discussion............................................................................................7Recommendations..................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing communication is considered as the means which is adapted through firms forconveying messages regarding goods as well as brand they sell, whether directly or indirectly toconsumers with the aim to influence them to purchase. It aids firm to move their products,services as well as ideas from producers to end users and maintain relations with clients andanother essential stakeholders with organisation (Blakeman, 2018). The purpose of marketingcommunication is to enhance the consumers by delivering value services and products. As perthe scenario, the chosen company is Tesco, it is the well known British groceries as well asgeneral merchandiser retailer. Its headquarters is in Hertfordshire, England, UK. The purpose ofthis report is to evaluate theories as well as practices associated to marketing communicationmix. Moreover, the application of model and unique solution to business problems are alsomentioned in this report. Literature ReviewAccording to view point of Bowie, 2016, Integrated marketing communications isconsidered as a easy concepts which assures that whole kinds of communications as well asmessages are linked together effectively and efficiently. Moreover this involves coordination theseveral components of tools as well as another activities of marketing which communicate withthe consumers of the organisation. Mainly this tools applied for accomplishing the firm'scommunication objectives are known as promotional mix. Also, this utilises channels such aspublic relations, advertising, personal selling and others. As per the view point of Dave Kerpen, Branding is defined as the representation of theirfirm as a personality. It differentiates company from others. Moreover, this is a marketingpractices where organisation develops a design, name or symbol which is easily identifiable asbelonging to firm. It assists them to find a product as well a distinguish them from competitorsgoods or services. Also, this change the how person perceive company's brand and leads newenterprises as well as enhance awareness of brand. It aids them to makes new clients, maximisebusiness value, develops staff satisfaction and prides etc (Branding, 2019).AIDA MODELThis is considered as the model that is utilised within marketing for describing theprocess a consumers goes through into procedures of buying goods. This model is established1
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