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Marketing Communication: Principles

   

Added on  2020-10-22

7 Pages1626 Words144 Views
Professional Development
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INDIVIDUAL REFLECTION
Marketing Communication: Principles_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1What went Well..........................................................................................................................1What did not go well...................................................................................................................2Own contribution........................................................................................................................2Other's contribution.....................................................................................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
Marketing Communication: Principles_2

INTRODUCTIONMarketing is very important to promote the new product in order to increase theprofitability and productivity of the firm. In this reflective report I will be providingunderstanding of the team work included in presenting the study on the principles of marketingand communication in the digital world. This self reflection will include about my contributionin preparing this assignment. Also, it will include about few difficulties that arise in preparingthis project such as time management, emotions, anxious during presentation etc. furthermore, itwill provide about my confidence and the team work included in presentation.What went WellThe presentation provided a great experience as it included the team work which madethe assignment was successful and this made me realize the importance of having group work.My group members were very helpful and followed my instruction to make the presentationattractive. The topic was related to principles of marketing which involved lot of analysis and indepth information to identify more information about the topic. The team member and me madevarious research to identify information relating to the subject. The fellow members and mewere very confident about the information gathered and the presentation was made with lot ofhard work and research was involved in presenting the final work. I got the opportunity to be in this team as it provided experience of cooperating in teamwhich include various responsibilities such as coordination, communication, groupwork etc.between the teammates to achieve the goal of group. The team member and me have done acomparative analysis of markets of different nation in order to identify the market trend. Wecoordinated and communicated for various information to identify the effective information forour topic. The assignment provided understanding of different thoughts of different people,learning new things etc. (Tatlow-Golden and et.al., 2017).According to Belbin theory of team building which includes roles such as Action –oriented roles, people – oriented roles and thought – oriented roles (Belbin Team Roles: Theoryand Practice, 2017). Action – oriented roles includes shaper, implementer and completerfinisher. Shaper is the person that handles obstacles and is extrovert that question assumption(AbdullahandIsmail, 2014 ). Implementer is a person that bring self- discipline in team.Completer finisher ensure that things are done in a right way. These roles have provided greathelps in building our team and maintaining the discipline in the group to achieve the goal. People1
Marketing Communication: Principles_3

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