Marketing Communications Strategies: Coca-Cola and Nike Case Studies

This research paper explores the marketing strategies of Coca-Cola and Nike, analyzing their product ranges, target markets, and communication approaches. It examines Coca-Cola's use of the AIDA model and PESTLE analysis to understand its marketing environment. The paper also delves into Nike's integrated marketing communications (IMC) strategy during the 2018 Winter Olympics, highlighting its consistent messaging and personalized approach to connecting with athletes and consumers.