This presentation provides an overview of marketing essentials, including the importance of marketing in a company, the process of creating a marketing plan, and the analysis of external factors using the PESTLE model. It also covers the SWOT analysis of Coconut Bliss, a case study, and the STP process and elements of the marketing mix.

Discover marketing essentials, effective planning, external factors, SWOT analysis, STP process, and marketing mix elements.

Marketing Essentials - Desklib

Marketing Essentials

BUSINESS ENVIRONMENT INTRODUCTION 1 TASK 11 1.1- Positive and negative impact of macro environment on the business operations. There are internal and external factors for the organisation that affect the strength and weakness of the company and these strengths and weaknesses interrelate with external macro factors of the business environment(Klapper, and Parker, 2010.). TASK 1 1 1.1- Positive and negative impact of macro environment on the business operations. Negative impacts of macro environment are: Changes in the political environment which

PESTLE model to understand the macro environment of the organisation

Marketing

Marketing Plan and Essentials (doc)

Dissertation

Ways roles and responsibilities are interrelated with marketing in organisational context 4 TASK 26 P3 Compare the marketing mix of two different organisation 6 TASK 310 P4 Marketing Plan of Coconut Bliss10 CONCLUSION 13 INTRODUCTION Marketing can be stated as process in which there are many of the factors within firm which in turn can create and thus exchange the values with the customers which are targeted. There are various kind of roles which Coconut Bliss which mainly performs the number of marketing functions which are being described below

Marketing Essentials TABLE OF CONTENTS

MARKETING ESSENTIALS INTRODUCTION 1 TASK 11 P1 Roles and responsibilities of marketing functions 1 (M1) 3 P 2- Relation of marketing roles andresponsibilitieswithwider organisational context.3 M 26 P 3- Comparing the ways in which different organisations apply marketing mix to the marketing planning process to achieve business objectives. It provides many flavours like, Naked coconut, Dark chocolate, Salted caramel, Coconut Almond. Coconut provides many flavours like Naked coconut, Dark chocolate, Salted caramel, Coconut Almond. Roles

Roles and responsibilities of marketing functions

Task 1 1 P1 Role and responsibilities of a marketing function There are various roles and responsibilities of the marketing function which make organisation to work in proper manner, thus various marketing function help Coconut Bliss to take manageable decision for marketing in between the large population. It is the responsibility of marketing manager to manage data in perfect manner so that company can use such research in making profits and attaining goals and objectives of company.

Marketing Essentials

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PESTLE model to understand the macro environment of the organisation

Marketing Plan and Essentials (doc)

Marketing Essentials TABLE OF CONTENTS

Roles and responsibilities of marketing functions

ESSENTIALS INTRODUCTION 1 Task 11 P1 Role and responsibilities of marketing in wider context or organisation

Marketing Essential of Coconut Bliss

Marketing Essentials

End of preview

PESTLE model to understand the macro environment of the organisationlg...

Marketing Plan and Essentials (doc)lg...

Marketing Essentials TABLE OF CONTENTSlg...

Roles and responsibilities of marketing functionslg...

ESSENTIALS INTRODUCTION 1 Task 11 P1 Role and responsibilities of marketing in wider context or organisationlg...

Marketing Essential of Coconut Blisslg...

PESTLE model to understand the macro environment of the organisation

Marketing Plan and Essentials (doc)

Marketing Essentials TABLE OF CONTENTS

Roles and responsibilities of marketing functions

ESSENTIALS INTRODUCTION 1 Task 11 P1 Role and responsibilities of marketing in wider context or organisation

Marketing Essential of Coconut Bliss