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PESTLE model to understand the macro environment of the organisation

   

Added on  2020-06-06

7 Pages1185 Words219 Views
BUSINESS ENVIRONMENT
PESTLE model to understand the macro environment of the organisation_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1- Positive and negative impact of macro environment on the business operations...........11.2- PESTLE model to understand the macro environment of organisation..........................2CONCLUSION ...............................................................................................................................3REFERENCES................................................................................................................................4
PESTLE model to understand the macro environment of the organisation_2
INTRODUCTIONThere are many positive and negative impacts of macro environment on the businessoperations. In this report the PESTLE model to know the macro environment of the organisationis discussed. There are internal and external factors for the organisation that affect the strengthand weakness of the company and these strengths and weaknesses interrelate with externalmacro factors of the business environment(Klapper, and Parker, 2010.). SWOT/TOWS influenceon the decision making of the organisation will be discussed. Impacts of micro and macro factorson the business objectives and decision- making on the organisation will also be studied.TASK 11.1- Positive and negative impact of macro environment on the business operations.There are many positive and negative impacts that macro environment has on thebusiness operations. Macro environment of the business consists of the external factors that haveuncontrollable effect on the business operations of an organisation. The external factors can bepolitical, economic, technological, social, environmental and legal(Hazlina Ahmad, Ramayah,Wilson and Kummerow, 2010.). An organisation should be prepared to handle these factors tomake the company stable at these times. New strategies and plans should be implemented tocope with the negative impacts of macro environment. Positive impacts of macro environmentare:Favourable conditions in the political environment of the business will have the positiveimpact on the organisation.Certain economy of the country will bring positive effect the business of the organisation.Fulfilling social responsibilities of the organisation will bring the positive impact on thebusiness operations of the company.Being updated with the latest technology in the market will work in the betterment of theorganisation and efficient working of the business operations.Favourable environment conditions for the working of organisation will positively impactthe business operations.Changes in legislations of the country which are good for the working of the organisationwill also bring the positive impact on the business operations.Negative impacts of macro environment are:1
PESTLE model to understand the macro environment of the organisation_3

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