Marketing Essential Report of Apple
Added on -2020-07-22
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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function..................................................1P2 Roles and responsibilities of marketing relate to the wider organisational context..........4TASK 2............................................................................................................................................6P3 Compare marketing mix of Apple and Samsung..............................................................6TASK 3............................................................................................................................................9P4 Business marketing plan....................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing term can be defined as the most paramount and fundamental discipline of acompany's administration. It is one of the essential practices that a company use forcommunication and interaction with large number of people (Wirtz, 2012). This can assist increating a global and positive recognition of enterprise along with persuade consumer for makingpurchase decision in efficient manner. Marketing essentials are the undertaken practices that canaid an individual in managing the activities accordingly that helps in development of overallorganisation. Undertaken organisation for this assignment is Apple, an Americantelecommunication enterprise that design, develop and trade online services, computer softwareand consumer electronic etc. This report will conduct various marketing aspects such asanalysing and evaluating the roles and duties of marketing functions associated with achievementof business objectives. This assignment will investigate and compare marketing mix elements tounderstand various aspects of business with the purpose of business expansion. It will alsodesigning a proper marketing plan carrying entire essential steps of marketing to reach theoutcome. TASK 1P1 Key roles and responsibilities of the marketing functionMarketing can be defined as the management study and other relationship exchangeactivities. This can be termed as few practices, building process, institutions structure throughcommunication along with exchanging offer delivery. This rotated with certain partner values,consumer, clients and society values. In regard of accomplishing the needs and demands ofconsumer through structure balancing practices of marketplace. Marketing Concept: As per the concept of marketing, each organisation has todetermined their preferences and requirements of several consumer and than manufacture thatsort of service equalise to client's choice. Apple is aiming over the marketing concept that assistthem increasing their level of profitability (Gertner, 2011). Company render wide services andproducts to several consumer at global market. Hence this is essential for enterprise to maintainbetter and effective consumer relations and properly optimise the marketing concept. Here arementioned major five marketing concepts briefed below: 1
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