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P2 Roles and responsibilities of marketing in relation to wider organisational context

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Added on  2021-01-02

P2 Roles and responsibilities of marketing in relation to wider organisational context

   Added on 2021-01-02

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MARKETINGESSENTIAL
P2 Roles and responsibilities of marketing in relation to wider organisational context_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 The key roles and responsibilities of marketing function .....................................................1P2 Roles and responsibilities of marketing in relation to wider organisational context.............3TASK 2............................................................................................................................................4P3 Marketing mix of Beauty Giant.............................................................................................4TASK 3............................................................................................................................................8P4 Evaluation of a basic marketing plan of an organisation.......................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................12.......................................................................................................................................................14
P2 Roles and responsibilities of marketing in relation to wider organisational context_2
INTRODUCTIONMarketing is a concept which is defined by creating, planning and developing businessoperations and functions. It is an important tool which helps organisation to fulfil needs anddemands or customers. This is considered by almost all companies which helps them to developrelationship with potential clients. In this report, the concept of marketing is discussed which isunder taken by famous organisation of UK (Al Khattab and As’ad, 2015). This project isprepared in context of 'Beauty Giant'. The company deals in various cosmetic and accessoriesproducts such as, hair extensions, wigs weaves, braids and many more beauty items. It alsooffers various men and women toiletries from various world renounced brands. In thisassignment, the role marketing is discussed along with its interrelation with other functionaldepartments. Additionally, marketing mix and plan is also executed to carry out functions oforganisation in an appropriate and effective manner. TASK 1P1 The key roles and responsibilities of marketing functionMarketing function is a concept of research, producing a market plan, productdevelopment, etc. This also helps company in promotional and distribution of products andservices at market place. There are some roles and responsibilities of marketing function whichhelps company to achieve their goals and objectives in allotted time frame. In context of 'BeautyGiant' some roles of marketing function are as follows:Identifying most appropriate strategies is the role of marketing department to identifyappropriate strategies and implements them properly. Appropriate strategies helps company toreach their targets. In marketing, tactics are used to promote products or services of company atmarket place. This spreads awareness among consumers at market place about new launch oforganisation. The manager of Beauty Giant should also use effective and appropriate strategies toincrease their demand and profitability margins. Identifying target markets is another important role for which marketing department isaccountable is to analysis and identify target market. It is also essential for company to determinein which market they have to serve their services and which is their target market. After analysisof market company can easily satisfy demand of potential customers (Lyus, Rogers and Simms,
P2 Roles and responsibilities of marketing in relation to wider organisational context_3
2011). In Beauty Giant, the business enterprise should also identify their target market toaccomplish goals and enhance larger market share. Producing internal communications with employees are considered to be very important partof company. They contribute their efforts to achieve growth and success of company. It is alsocrucial for manager of organisation to provide sufficient knowledge and training to its workers sothat they can perform their tasks easily and attain organisational goals in allotted time frame. Themanager Beauty Giant should also provide sufficient tools to their workers. They should alsocommunicate with employees so that manager can understand their mind set properly.Appropriate communication skills will also help employees to share their views and opinionswith other members of company. Developing new products is also an another role in which marketing function plays indeveloping new products. Marketing section perform its role by promoting and advertising thenew launches of company at market place. They set up campaign programs and giveadvertisements in newspapers so that more number of people can know about new service orproduct of organisation (Chikweche and Fletcher, 2012). In Beauty Giant, the marketingmanager of company also contributes their efforts in promotional and distribution channels. Thishelps them to get reviews from customers and enhances productivity levels. Managing and monitoring social media is essential for company. In this, the marketingmanager of Beauty Giant should also monitor and manage their social media accounts. Theyshould update all informations timely posted on websites. Producing marketing and promotional materials is done before selling products at marketplace, the manager of company should produce proper marketing and promotional materials.They should give proper adds in newspapers, televisions, radios, print pamphlets, etc. This helpsthem to give all information of their products to customers includes its price. This should be alsoconsidered by Beauty Giant to enhance sales level and profitability margins.Key elements of marketing functionsResearch refers to the process or technique of identifying target market and customersdesires related to products or services. It is an important key element of marketing functionwhich assist company in attaining or accomplishing their goals or targets. In context of BeautyGiant, the marketing department of organisation considers program of research and developmentto determine their target market. In this they analyse which product is mostly preferred by
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