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Roles and responsibilities of marketing relate to the wider organisational context

   

Added on  2021-01-03

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Marketing Essential Contents

INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11 Key roles and responsibilities of the marketing function........................................................12 Roles and responsibilities of marketing relate to the wider organisational context.................4TASK 2............................................................................................................................................63 Marketing mix to the marketing planning process to achieve business objectives..................6TASK 3............................................................................................................................................84 Marketing plan.........................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................12

INTRODUCTIONMarketing refers to the promotional activities which are adopted by organisation in orderto promote its products and services. It includes market research, advertisement and many otherthings which contributes in increasing profitability of the company (Baker and Saren, 2016).Present report is based on Cadbury, the company was founded in 1824 by John Cadbury. Thisorganisation deals in confectionery products and offers its product at international level. Thisreport includes information of about key roles and responsibility of marketing department alongwith their functions. Further describes relationship of marketing department with other core areasof the company. It also compares different marketing mix process of Cadbury with thecompetitor company that is Nestle. And, at last it develops a marketing plan for Cadbury. TASK 11 Key roles and responsibilities of the marketing functionMarketing is considered as the set of activities which are conducted by the organisationfor exchanging their views and thoughts about its products and services which shows value tothe customer, society, partners, clients and many more related person at large scale. Concept of marketing: It emphasises on the philosophy which states that organisationare firstly required to evaluate needs and demand of the customers and after completion of thisanalysis they should take effective decision which will help them in satisfying needs ofcustomers. It basically aim to increase number of loyal customers for organisation.Current and future trends of marketing: Marketing department is changing day by dayaccording to development of industry as well as market place. As per the evaluation, it has beenidentified that currently organisations are using print media as a marketing activities likepamphlet, posters, newspaper ads, magazines and many other options. This helps organisation issharing about the companies products and services with the customers (William and Zikmund,2012). On the other hand, marketing department of organisations can also adopt social media asa marketing tool. In order to promote its products and services in more effectively. Social mediais a part of online media that will help organisation in connecting to huge range of customer atglobal level. It also contributes in increasing profitability ratio of the company with theincreasing number of loyal customers.

Marketing process: Marketing process is basically consist of 4 steps which is followedby the department in order to persuade interest of customers towards their products and services.These steps are divided into 4 different stages which are described as below: In the first step organisation basically evaluates external market in order to identifyavailable opportunity at market place. This includes needs, demands and requirement ofcustomers.After evaluation of the market, organisation often targets selects target market which cangenerate maximum output for them (Baack, Harris and Baack, 2013). In this, furthercustomers are also targeted as per the type of product which is offered to customers atmarket place. After identification of target market, marketing develops an effective marketing mixstrategy which will contribute in promoting products and services with the targetedcustomers. Last step of this product involves execution of the plans and strategies which aredeveloped for the purpose of promoting products and services with the customers. Cadbury is a UK based organisation which offers high quality chocolates to its customersat international level. Its chocolate are much popular among customers for its unique taste anddifferent flavours that are offered to the customers. As per the given case scenario, it has beenidentified that there are numerous of functions which are performed by marketing department inorder to generate huge amount of profitability for the company. In relation to the Cadbury,marketing department of this company plays essential role in its growth. As it helps the companyin communicating with its customers about new products and services which are offered by thecompany at market. It can be said that effective marketing practices are helpful for the companyin increasing number of its loyal customers. It has been evaluated that there are numerous ofmarketing functions which are performed by the marketing department of the company. Some ofthese functions are described as below: Market information: In the first function, marketing team initially evaluates overall market inorder to identify needs and demands of the customer (Silberschatz, Galvin and Gagne, 2014).This includes analysis of both internal as well as external factors which have influence overoperational activities and profitability of the company. It also analysis products and services

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