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Marketing Essentials Cadbury : Report

   

Added on  2021-02-20

16 Pages4109 Words30 Views
MarketingEssentials

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of the marketing functions................................................3P2 Roles and Responsibilities of marketing in context of the organisation...........................6TASK 2............................................................................................................................................7P3 Marketing mix in order to achieve objective of the business............................................7TASK 3............................................................................................................................................9P3 Marketing plan.................................................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is the process used by companies to promote their goods and services in aneffective manner. It is a promotional tool adopted by organisations to sell their products and grabattention of large number of consumers. It includes various activities such as advertisement,market research and many other which helps the company in increasing profitability of thecompany (Ahmed and Rafiq, 2013). Cadbury is chosen as the base company in this report. It is aBritish multinational company founded by John Cadbury in the year 1824 in England. Thisreport includes detailed information about the key roles and responsibilities of marketingfunctions. Along with this, it further describes relationship of marketing department with otherareas included in the organisation . In addition to this, this report includes a comparison betweenCadbury with rivalry company Nestle on the basis of marketing mix process. At last, this reportincludes a marketing plan development for the chosen company. TASK 1P1 Key roles and responsibilities of the marketing functionsMarketing refers to the set of various activities which is conducted by organisations inorder to exchange their thoughts, ideas and views about products and services offered by them. Concept of marketing: It focuses on the philosophy which says that company shouldevaluate the requirements, demands and needs of customers first and then take decisionseffectively in order to satisfy their requirements. Current and future trends of marketing: In today's competitive world, marketingprocess is continuously changing as the industry is developing on regular basis. According to theexamination, it has been analysed that Cadbury is using print media for marketing activities. Itincludes newspaper ads, posters, magazines, pamphlets and many more. With the help of thiscompany will be able to promote their products and services in attractive manner (Armstrong andet al, 2015). As well as marketing department of Cadbury adopt social media platform as aneffective marketing tool. With the help of social media company can attract large number ofcustomers across the world within less period of time. This method of marketing techniqueincrease the profitability as well as market share of Cadbury.

Marketing process: In order to influence the interest the interest, demands andrequirements of customers,marketing process is used by Cadbury. It includes 4 major stepswhich are as follows: First Step: In the first and foremost step, management team of Cadbury examine all theexternal opportunities available at the marketplace. It commonly includes demands, needsas well as requirement of the customers (Baack, Harris and Baack, 2013).Second Step: After assessing the overall market, Cadbury target only those market placewhich generate maximum result for the company. Further, customers are alsocategorised according to the type of products offered by them at the marketplace. Third Step: After identifying the target market, marketing team of the company developsan effective marketing plan which will aid the company in order to promote theirproducts and services effectively to their targeted customers. Fourth Step: In the last step, execution of plan and strategies are included which isformulated by marketing team for the purpose of promoting goods and services in aneffective manner. Cadbury is a confectionery company based in UK which provides high quality productsto their customers at global level. Company offer chocolates with unique taste and flavour whichis quite popular among customers all over the world. According to the given scenario, it has beenexamined that marketing department perform various functions which help them in generatinglarge amount of profit. In the present context of Cadbury, marketing department plays veryimportant role for growth and survival of the company. With the help of effective marketingpractices company can attract large number of customers towards their brand. There are variousmarketing functions performed by department of marketing which are as follows: 1.Market information: It is the first and foremost function, where marketing team of theCadbury examine the overall market for the purpose of identifying requirements anddemands of the consumers (Babin and Zikmund, 2015). It means assessing both externalas well as internal factors which affects the growth of Cadbury. In addition to this,company also examine whether customers like their products and services or they need tomodify that according to their taste. This information further help the company whilesegmenting the market.

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