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Marketing Plan of Enterprise : Report

   

Added on  2020-07-22

15 Pages4509 Words35 Views
MARKETINGESSENTIAL
Marketing Plan of Enterprise : Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1a) Key duties and responsibilities of marketing officer and structure of marketing operations..1b) Roles and responsibilities of marketing department in all other departments of organisation......................................................................................................................................................2PART 2............................................................................................................................................3c) 7's of marketing mix................................................................................................................3d) Marketing plan........................................................................................................................7CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONMarketing essentials act as backbone to company, as it is the technique which assists thefirm in determining the stability of business growth and development (Aljukhada and Senecal,2011). The marketing comprises coordination and cooperation of all departments with marketingdepartment in order to improve the efficiency of business operations. Further, the report willevaluate the duties of marketing officer in order to plan a structure of marketing manager ofYour Destination, the travel company which successfully conducted in travel services in Londonfrom 3 Years and now planning a Expansion Plan in Manchester (Breton and Martín, 2011).Apart from this the report will outline 7P’s of marketing mix of Your Destination in comparisonto its biggest rivalry of Manchester that is National Express. Thus, the report will evaluate themarketing plan of enterprise which will identify the micro and macro environment which willassist the entity in formulating its marketing strategy, corporate objective and target marketoperations. PART 1a) Key duties and responsibilities of marketing officer and structure of marketing operations.To Marketing officerFrom Marketing ManagerDate 19th November 2017Subject: Duties and responsibilities of marketing officer and structureThe ultimate duty of marketing officer is to keep a check over the marketing plan and activitiescreated by marketing manager to analyse the changing trends of market. Your Destinationevaluates the market situation and plan changes accordingly. Further, officer plans a systematicstructure to provide a road map to marketing team to conduct research. In this the first majorresponsibility of manager to conduct market research in which the company focuses onevaluating the needs and wants of travellers. In this the team focuses on analysing the changingtrends which impacts the market requirement of travelling. When expanding business it isimportant for the manager to conduct market analysis to identify the need like what like YourDestination will offer (Gupta, 2017). For instance Business to business, in this company offerstravelling experience to consumers by coordinating with trip organising company where themarketing team targets specific consumers such as for adventurous trips, Students, for religioustrip old generation and many more. Apparently there is business to consumer in which the1
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organisation offers its services directly to travellers on day to day basis. Further, afterevaluating marketing the team Swot analysis by which the company identify its strength andopportunities which can assist in new market operations. This assists the enterprise in makingmarketing strategy to attract consumers and establish strong consumer base with its travelservices. Moreover, the strategies are formulated by the marketing team in accordance to travelindustry and its leading competitors like, National Express. On the other hand, the foremostduty of marketing manager is to communicate with consumers through promotionalcampaigning or by organising events and cultural activities which involves consumersparticipation. Interacting with travellers act as a tonic for the entity as it assist in establishingconsumer base in new market (Huotari and Hamari, 2012). In addition to this, another foremostduty of marketing manager is advertising in order to create awareness about services. It plays animportant role as it determines the presence the of company in new area. Lastly, the ultimateduty of manager is coordinate and cooperate all the decisions and strategies with sales team inorder to determine the profits and demand of travellers in new market operations.Communication between sales team and marketing manager is the most important part whichassist Your Destination in evaluating the growth and profitable returns from services. Hence,the elements of marketing function which are regulated by Marketing officer of your destinationare, sale, promotion, marketing strategies, advertisement, maintaining appropriate relation withcustomers. b) Roles and responsibilities of marketing department in all other departments of organisation.To Marketing officerFrom Marketing ManagerDate 19th November 2017Subject: Role and responsibility of marketing department with all other departmentIt is important for the marketing department to coordinate and cooperate with all otherorganisational departments in order to establishing effectiveness in serves. Your destination hassystematic process of functioning which connects all the departments with each other in order toavoid the chance of uncertainties in case of lack of information. In accordance to the biggestrivalries in Manchester National Express, You destination will formulate its structure in order tocreate smooth flow of operations and information in all the departments. Further, Human2
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