Marketing: Role, Influence, and Importance

This presentation provides an overview of different marketing processes, discusses the role and responsibility of a marketing manager, explores how marketing influences and interrelates with other functional departments, and highlights the value and importance of marketing in Metro Bank. It also emphasizes the significance of effective interrelation between different functional departments. The presentation is based on the case of Metro Bank, a public limited company in the banking and financial services industry.

Marketing
Essential

Table of Content
● Introduction
● Overview of different marketing processes
● The role and responsibility of marketing manager
● How marketing influence and interrelates with other functional department
● Value and importance of marketing role
● Significance of effective interrelation between different functional department
● Conclusion
● References

INTRODUCTION
Marketing is define as collection of all activities which are conducted by a company
in order to promote, sell and deliver their offering to their significant customers.
Through effective marketing a company able to attract more and more customers
which help them in attaining goal effectively. Organization on which this
presentation is based is Metro Bank which is a public limited company that
operating at banking and financial services industry. This is founded by Vernon Hill
in the year 2010.

Overview of different marketing processes
Marketing is one of the of effective activity which is conducted by a person or a
company in order to promote their products and services in effective manner. There
are also different market process that can be adopt by Metro Bank include several
stages which are mentioned below:-
● Situational Analysis
● Marketing Strategy
● Marketing Mix Decision
● Implementation and Control

The role and responsibility of marketing manager
At a workplace there are several role and responsibilities which are played by
marketing manager so that their firm will attain decided objective in effective
manner. Some of the major role and responsibilities which are played by marketing
manager of Metro Bank are given below:-
● Their main responsibility is to develop pricing strategy which help respective
company in maximizing their profitability and market share by satisfying
customers expectation.

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● Marketing manager also plays an essentials role in identifying new customers for
the Metro bank.
● They create strategies or plans for the promotion as well as advertising so that
Metro bank attain their objective in effective manner.
● Marketing manager of Metro bank develop strategies for building brand
awareness such as workshop, campaign, advertise in newspaper and many
more.
● They also conduct directing, planning and coordinating marketing efforts so that
respective company can enhance their market shares in effective manner.

How marketing influence and interrelates with other
functional department
In a company marketing plays an effective role as well as they also influence and
interrelates with other functional departments. Some of the interrelation among the
marketing and other functional department of Metro Bank are given below:-
● Interrelation of marketing with production department
● Interrelation of marketing with finance department
● Interrelation of marketing with human resource department

Value and importance of marketing role
In an organisation marketing plays as essential role which are valuable as well as
important because through it they can attain their objective as well as target in
successful manner. In respect of Metro Bank value and importance of marketing role
are given below:-
Value and importance of Marketing role:
● It help manager of Metro Bank in creating brand image and name in effective
manner so that huge ratio of customers get attracted.

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● This will also help respective company in product develop because they conduct
analysis on regular basis that help in identifying customer's need and
requirement accordingly which company can develop products.
● Marketing also help respective company in conducting communication in
effective manner so that each and every member of firm understand target in
effective as well as successful manner.

Significance of effective interrelation between different
functional department
The interrelation among the different functional department at Metro bank is essential
because through it they able to conduct each and every activities in effective manner.
Along with this it will also help them in conducting work in effective manner as well
as it will also lead to several other benefits such as respective company able to
respond current as well as future market target successfully.

Conclusion
By conducting analysis of above included point it can be conclude that for every
company effective marketing is essential because through it they can promote their
products and services in effective manner. There are various marketing process
which a company may adopt for conducting work effectively. Along with this there
are various role and responsibilities which are played by a marketing manger at a
workplace so that they can attain their objective.

References
Dioko, L. D. A., 2016. Progress and trends in destination branding and
marketing–a brief and broad review. International Journal of Culture,
Tourism and Hospitality Research. 10(1). pp.5-13.
Karnaukhova, N. A. and Polyanskaya, E. V., 2016. Communication and
reputation as essentials for the positioning of an organization. AI &
society. 31(3). pp.371-379.
Matikiti, R., Kruger, M. and Saayman, M., 2016. The usage of social media
as a marketing tool in two Southern African countries. Development
Southern Africa. 33(5). pp.740-755.