Marketing Functions Assignment

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing function............................................................1
P2 Roles and responsibilities of marketing relate to wider organization context.......................3
TASK 2............................................................................................................................................4
P3 Comparison between two organization on the basis of marketing mix.................................4
TASK 3............................................................................................................................................7
P4 Marketing plan.......................................................................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is a continuous process which is known for studying the exchange relationship
of sellers and buyers. In fact, this term is interconnected and interdependent upon other functions
in order to promote company goods at global marketplace. Beside this, their main goal is to
increase the company sales in a minimum duration as well as believes in establishing
organization positive image at marketplace (Aaboud and et. al., 2017). ALDI is a most successful
supermarket in European marketplace whose main objective is to offer best qualitative items to
their desired clients. Therefore, assignment is going to focussed on necessary activities that is
incurred while doing to marketing function such as; cluster of traditional and modern P'S. Along
with this, healthy comparison is going to take place in between ALDI and its competitor named
as IKEA for understanding the differences between both the company. Last but not the least, an
appropriate marketing plan will be designed in this project for directing an organization towards
corrective path for gaining set objectives in a defined time frame.
TASK 1
P1 Key roles and responsibilities of marketing function
ALDI is a popular enterprise across international borders due to their qualitative products
and outstanding image at marketplace as well as get succeeded in attaining company goals. In
fact, company is expanded in various outlets by using numerous of useful marketing strategies
such as; Ansoff Matrix, Porter five force model, generic approach and so on. At the same time, it
has been analysed that implementation of all these schemes are not an easy task due to its long
process and availability of lots of confusion (Aad and et. al., 2012). It means, managers of an
organization is liable to handle several difficult situation in proper manner. Thus, companies are
involving in designing various types of marvellous goods in order to facilitate consumers for
gaining maximum benefits. All this thing happen if marketing department will perform their
functions in suitable way by understanding the choice or preferences of consumers. Major roles
and responsibilities of marketing department is describing as follows:- Market research:- As per this element, it has been analysed that senior manager of
merchandising team is focussing on investigating process of understanding the choice or
preferences of distinct clients. It helps manufacturing department while producing goods
for society. Along with this, investigation procedure aids in overcoming distinct problems
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by accumulating necessary facts or figures. As a result, it aids managing department
while making effective decision process by considering relevant information. Therefore,
first or foremost step of promotional department is to focus on research process because it
helps in gathering useful content such as; current market status, share, growing revenue
and so on (Al-Hasan,Thomas and Mansour, 2016). Product development:- ALDI is trying to design qualitative items for enhancing the sales
volume of an organization by considering the current trends, close substitute as well as
fluctuation in several micro or macro factors. Basically, selling of products is main role
of promotional team in order to maximize their company sales as well as tries to gain
consumer trust or loyalty. Enhancement of items is indispensable process because success
is mainly depend upon this only. Thus, manager is involving in encouraging product team
by guiding them to design products as per customer preferences. Communications:- Effective interaction with customers is essential for creating a mutual
understanding because it helps an enterprise in gaining their trust or loyalty for attaining
set objectives or goals. Along with this, promotional team is liable for managing a major
relations with consumers by doing numerous of activities such as; e-mail marketing,
campaigns, press release, designed leaflets, brochures for providing relevant information
about company product. Moreover, managers are engaged in healthy conversation with
clients for making them feel more comfortable in order to attract towards certain products
(Babin and Zikmund, 2015). Sales support:- Most indispensable liability of marketing department is to maximize the
sales of an organization by implementing various useful promotional activities such as;
implementing of campaign, analyse changes in micro or macro factors hence forth.
Proper coordination between sales and merchandising team aids in enhancing the sales of
an enterprise as well as maximize the growth of business. Additionally, they are also
responsible for preparing presentations for entire sales group and supplies them with
useful materials to attain set targets. Campaigning:- Marketing department are engaged in establishing various promotional
advertisement in order to obtain minds of distinct clients for enforcing them to buy
specific products. Along with this, by accomplishing this business activities managers of
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