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Assignment on Significance of Promotional Activities for Company

   

Added on  2020-06-04

16 Pages5065 Words41 Views
MARKETINGESSENTIALS

INTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................2P1 Roles and responsibilities of marketing department.........................................................2P2 Relation between roles or obligation of marketing with organization..............................4TASK 2............................................................................................................................................6P3 Compare the usage of marketing mix between two organization.....................................6TASK 3..........................................................................................................................................10P4 Marketing plan................................................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................141

INTRODUCTIONMarketing is an continuous process which is used by overall corporate world forattracting maximum of customers by disclosing the advantages and disadvantages of specificgoods. In fact , number of technologies are used by an enterprise for promoting their goods orservices across global marketplace (Dibb and Simkin , 2013 ). ALDI is a major supermarketwhich is expanded in several nations for increasing revenue of an enterprise. Therefore,assignment is going to segmented into three parts for highlighting the significance ofpromotional activities for company success. Along with this, it helps an enterprise whileaccomplishing several business activities with the use of numerous aspects of marketing.Moreover, report is highlighting the major roles or responsibilities of merchandising departmentand its relations with organization benefits. Furthermore, marketing mix is also outlining in thisproject for attaining maximum revenue by gaining attention of clients. At last, an effectivemarketing plan is also discussed in this project for assisting employees to accomplish theirassigned job role in efficient manner. TASK 1P1 Roles and responsibilities of marketing departmentMarketing department plays a very crucial role in managing entire promotional activitiesby taking suitable measures as well as acquired help from digital technology such as; promotinggoods with social media services. Their main objectives is to encourage company sales byconducting effective research process as well as trying to identified the target consumers andvarious other audiences (Pike , 2015). However, they are engaged in four major componentssuch as; product to client solution, expense of goods, encourage interaction between consumersand company and furthermore need to offer best convenience services to needy people. It means,overall success of ALDI is depend upon their marketing managers because they are involved infacilitating end users with outstanding products of an organization. Thus, some of the essentialrole which is played by marketing department is described as follows:- Conduct promotional campaign:- As per this element it is analysed that marketingmanager is liable to implement various programmes or sessions for gaining maximumclients by offering qualitative products to them. For example; ALDI is curious about theirprofit due to which they are focussing on various factors like; adopt modern technologies,2

conduct sessions at crowd places and so on. It means, team of promotions is involved inperforming various marketing activities in more effective manner. Defining promotional materials:- Manger is identifying numerous of tools to encouragetheir sales such as; door to door policy, social media, website designing, handouts,brochures, various professional posters to gain maximum attention of consumers. In fact,multinational companies are using several other ideas of enhancing sales performancewith the use of modern technologies in order to attract minds of youngsters that aresurrounded with high tech equipments. Hence, marketing manager is protecting entirematerials that are used by them while accomplishing promotional activities (Malhotra ,Birks and Wills, 2013). Identify target consumers:- It has been analysed that consumers are classified into varioussegments and prefer products as per their age group, background, class, lifestyles and soon. Thus, marketing department is segregating marketplace into various groups such as;demographical, geographical, behavioural etc. in order to design products as perconsumer requirement. For example; kids always love games or toys, whereas youngstersare involved in buying trendy items for maintaining their image at societal place and soon. It means, ALDI is using this strategy for reducing possibilities of losses because itassist them while producing goods or services. Thus, marketing manager is trying toidentify target market in order to satisfy needs of various age groups as per their choice orpreferences. Monitoring social media:- According to this element consumer executive team isconcentrating in analysing the social sites for identifying the interest of distinctyoungsters in order to make products as per their choice. In fact, it helps in determiningvarious hidden barriers which may hamper the profit level of an enterprise. Basically ,websites are playing a very eminent role in assessing current trends which might occurreddue to emergence of close substitutes. Thus, entire department is conducting effectiveprocess of monitoring because it helps in reducing probabilities of mistakes or furtherlosses ( Blythe , 2012). Market research :- Investigation process is all about gathering of relevant facts or figuresabout current choice or preferences of number of consumers. Main objective of researchis to identify the changing trends which might occurred at marketplace due to emergence3

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