Roles and Responsibilities of Marketing Functions : Assignment
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Added on 2020-07-23
Roles and Responsibilities of Marketing Functions : Assignment
Added on 2020-07-23
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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1 Roles and responsibilities of marketing function..............................................................1P2 Roles and responsibilities of marketing relate to other department..................................4M1...........................................................................................................................................6M2...........................................................................................................................................6D1. .........................................................................................................................................6TASK2.............................................................................................................................................6P3 Marketing mix followed by Wilkinson.............................................................................6M3.........................................................................................................................................10TASK 3..........................................................................................................................................10P4 Marketing plan of Wilkinson..........................................................................................10M4.........................................................................................................................................10D2.........................................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONIt is necessary for every organisation to focus all marketing activities and operation.Today business has used various promotional and advertising tools that can help to promote theirproducts in wide geographical area. Organisation has made various marketing strategies that canhelp to accomplish goals and objectives. Business has identify the need and want of customerand according to this demand, they can manufacture products and deliver services. Wilkinson isleading retail company that are located in Britain. They mainly generate and sell the householdgoods and homewards it includes cleaning products, stationary, kitchen appliances, textile etc.Business has easily marketing their products with the help of advertisement and promotionaltools and technique. In this assignment, the roles and responsibilities of marketing functions areelaborated. Various methods and technique are elaborated in this report. This assignment help tomake and evaluate the marketing plan of organisation (Wertime and Fenwick, 2011). It isnecessary for organisation to work under various merchandise strategies so it can help to fulfilthe need and want of consumers. This report also elaborated various marketing plan andprocedures.TASK1P1 Roles and responsibilities of marketing functionConcept of marketing: It is necessary for every organisation to identify the need and wantof customer and according to this demand, they can manufacture their products and deliverservices so large number of customer are attracted. Wilkinson is analysed the marketing conceptsand work according to it this can help to accomplish large profitability and productivity in nearfuture. The main aim and objective of this cited company is to produce better quality productsand services to large number of this target customers (Mootee, 2013). Manger has responsibilityto maintain the strong relationship with their workers and clients so it can help to increase themotivation level of employees and they can able to give their best effort and potential forpurpose of accomplishment organisation goals and objectives. With the help of marketingconcept, Bus8iness is easily identify the taste and demand of customers. Company is made theirgoals and objective according to their mission and vision statement. There are five concepts ofmarketing, these are as follows:1
Production concept: This concept play very important role for organisation'sproductivity and profitability. Business is able to produce various innovative products or goodsso it can help to fulfil the need and want of large number of customers (Leeand Kotler, 2011).The aim of every business organisation is to make large profits. Company has produce theirproducts at reasonable prices so it can help to attract large number of customers. Wilkinsonlargelyadopted this concept because it can help to identify all risk that prevail in theiroperations.Company mainly works for production and distribution techniques and according tothis tool, they can able to produce quality products so it can meet the satisfaction level ofcustomers. Product concept: This concept states that customer largely preferred better qualityproducts irrespective of size. Company can produce those products or goods that can help toattract large number of customers. They also made their product in an attractive manner so it canhelp to attract large number of customers. Company is able to modify their existing products andproduce new innovative commodities as per the tasted and demand of customers. Cited companymanufacture better quality products in term of kitchen appliances, textile, and other homes waresgoods so more customer are interested to purchase their products. Selling concept: This concept play very important role for organisation profitability andsuccess. Manager has responsibility to maintain the positive relationship with their worker andcustomer so employees can able to give their best effort and potential for accomplish goals andobjectives of business in long run. Company also maintain the positive behaviour with their largesupplier so provider are able to give better material and equipment so business has made betterproducts and deliver valuable services (Kotler, 2011) This cited company also used variouspromotional and advertisement tools so they can bale to promote their products in all location.Wilkinson works under various marketing strategies so it can help to identify the needs and wantof customer. Soi company able to accomplish their goals and objectives in long run. The mainaim of this cited company is to promote and marketable their products in every corner so it canhelp to develop and maintain goodwill (Laczniak and Murphy, 2012). Marketing concept: Company has mainly works under this concept. Cited companyused promotional tools in term of advertisement and promotion of their stores that can help toencourage purchasing level of customer. 2
Social concept:Business generates those products and services which are helpful forsociety welfare. Cited business has made various marketing strategies that can help to attaincompetitive and sustainable advantage over other challenger. Wilkinson mainly manufacturetheir own branded products so it can able to gain large profitability. Cited company is used theirown brand names. Roles of marketing:Marketing play an important role for organisation profitability and success. This factorshelps to manage the positive relationship between organisation and their customer. Company hasworked under various marketing functions so it can help to identify their strength andweaknesses. They also establish various feedback session so customer are easily present theirideas and thoughts and company has worked according to it (Tollin and Schmid, 2012). Themain goals and objective of company is to make large profits. Customer is blood of everybusiness organisation, without this element company is not able ton gain large profitability.Organisation use various new technology software that can help to manufacture the innovateproductions so it can attract large number of customers. They mainly see competitor product,prices, quality, dimensions is able to gain competitive advantage over other rival. Functions of marketing:Management information system : This can help for organisation success and growth.Company has easily identify the needs and want of customer with the help of MIS. So they canable to make better decision regarding to product quality. Pricing: Wilkinson made various marketing strategies that can help to their productivityand profitability. Government has right to imposed some laws and legislation so it is necessaryfor company to work according to this policies and procedures. Company levied taxes and tariffas per the regulatory authority rules and regulation. Product and service management: This function also helpful for organisation profitabilityand productivity. Cited company mainly works for product packaging and distribution so it canhelp to attract large number of customers. Distribution: Company has mainly worked to provide the better distribution facilities totheir target customer. They can use various promotional and advertisement tool so it help topromote their products. Company manufacture goods according to needs and want of customer. Financing: Wilkinsonalso give various facilities interm of payments and receipts. 3
Selling: Company also communicated their target customers directly with the help ofdoor to door marketing, this can help to increase the satisfaction level of customer and they caneasily purchases their commodities (Grönroos and Raval, 2011). Promotion: Company has used various promotional and advertisement tools ortechniques that can help to promote their products in large number of customer. They can posttheir advertisement in newspaper, banner etc. P2 Roles and responsibilities of marketing relate to other departmentIt is necessary for every business organisation to work under the marketing departmentso it can help to increase their profitability and success in near future. It is responsibility ofdepartment to conduct various operation and activities according to marketing plan andprocedure. Marketing is relate with department that are elaborated below:Production: Company has establish various research and development programme thatcan help to consider the need and want of customer. So business has able to manufacture theinnovative products as per the identified customer taste and preference. This is major operationthat are done by marketing department of organisation. Production manager has responsibility tomanage and control all equipment or machinery which are helpful for company production anddistribution of goods and services. Research and development : Company has establish the research and developmentprogramme so it can help to consider customer taste and preference. Researcher has able tomodify their existing product and innovate new commodities so it can attract al reg number ofcustomer to purchase it (Chaffe and Patron 2012). Department has responsibility to regular checkall quality updates so more customer are interested to purchase their products.Customer service: Customer is blood of every business organisation. Without thiselement, business is not able to make large profitability in long run. Marketing department playvery important role to analyse the needs of customer and provide better quality services to theirtarget customers. Company made various marketing strategies that can help to grow market sharein near future. It is responsibility of marketing department to identify the need and want ofcustomer so company has made their products according this taste.Administration: This department play very important role of organisation productivityand profitability. HR manager has responsibility to manage and control all activities andoperation. 4
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