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Marketing Essentials Contents

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Added on  2020-06-06

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Marketing Essentials Contents INTRODUCTION 1 TASK 11 P1 Marketing’s roles and responsibilities which helps Wilkinson1 P2 Relationship between marketing’s functions and other functional units of Wilkinson4 TASK 25 P3 Ways in which two different organisations apply marketing mix elements within their workplace 5 TASK 37 P4 Marketing plan of Wilkinson 7 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing is that systematic procedure which helps business enterprise in promoting and advertising its goods and services in market place so that customer

Marketing Essentials Contents

   Added on 2020-06-06

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Marketing Essentials
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ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing’s roles and responsibilities which helps Wilkinson..............................................1P2 Relationship between marketing’s functions and other functional units of Wilkinson..........4TASK 2............................................................................................................................................5P3 Ways in which two different organisations apply marketing mix elements within theirworkplace.....................................................................................................................................5TASK 3............................................................................................................................................7P4 Marketing plan of Wilkinson..................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is that systematic procedure which helps business enterprise in promoting andadvertising its goods and services in market place so that customer can get aware about them. Inpresent scenario, due to globalisation and high use of digital technology, all companies are facingproblem of market competition because in present time various new business entities are enteringinto market with unique concepts and innovative products which attracts huge number ofcustomer. So, it is highly important for all companies to focus on their marketing functions sothat they can build strong relations with their customers. This project report is based onWilkinson which is specialised on manufacturing personal care products which is used bycustomer in their daily life. In this report, different marketing functions of this company havebeen evaluated. Also, it is determined that how its merchandising function interrelates with itsother functional units. Along with this, different components of marketing mix have beendiscussed by which this enterprise can easily accomplish its desired goals. At last, new businessplan has been produced in the context of Wilkinson. TASK 1P1 Marketing’s roles and responsibilities which helps WilkinsonThere are various most important business activities such as buying, selling, distributing,storing, risk analysis and financing which are controlled and monitored by marketing section. Insimple words, without taking help of merchandising section, company can operate it s abovementioned activities and practices. The major function of marketing is to build strong relationswith customer so that company can easily identify their actual needs and the can produceproducts and services according to their requirements. By satisfying actual wants of clients,organisation can achieve its desired results and also can compete with its market competitors.Marketing department operates various functions so that they can create some value forcustomers. In present scenario, clients are becoming more demanding and they want highlyinnovative products. Changes in customer needs and wants are continuously all businessenterprise. Now only that company exist in market lace which provides high customersatisfaction. This is the main reason for which Wilkinson Company is focusing more on itsmarketing functions. By taking help of its merchandising section, it can operate its businessactivities in most effective manner which helps it in increasing satisfaction level of its customer.1
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Mainly, marketing section gives core attention to seven elements which are product, price, place,promotion, people, process and physical evidence. By focusing more on these components, thisenterprise can achieve competitive advantage, attain organisational goals and also can satisfycustomer need and wants in appropriate manner. Most important activity of merchandising ispromotion as well as advertisement. These practices help Wilkinson in promoting its differentproducts and services so that it can attract huge number of individuals and can increase itscustomer base. In modern world, almost all organisations are competing with each other so thatthey can build more powerful corporate image in market place. By promoting and advertisingbusiness and its goods, company can easily create good brand image within its marketplace.Market research is also a function of merchandising section which assist organisation inidentifying actual needs and wants of customer so that it can manufacture goods and services asper their needs and wants. Marketing have gone through from five concepts which are follows asunder: Figure 1Marketing concepts.(Source: Bhasin, 2017)Product concept: This aspect gives core attention to goods. This concept suggests thatcustomer like to prefer those products which have different features as in quality, durabilityand value. If business enterprise will produce their products to consider these characteristicsthen it can attract huge number of customer and also can provide them high satisfaction. 2
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