Marketing Essential of National Express Company
Added on 2020-07-23
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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing function...................................................................1P2 Relation of roles and responsibilities of marketing function with wider organisationalcontext.........................................................................................................................................3TASK 2............................................................................................................................................5P3 Comparison of application of marketing mix by different organisations for achievingbusiness objectives:.....................................................................................................................5TASK 3............................................................................................................................................7P4 Marketing plan:......................................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11
INTRODUCTIONMarketing is defined in broad sense as this covers everything about knowing marketsbringing their product/service to a market, and even emerging new markets. This is the strategicpart of the business. But before going to do marketing, there is a need to assess the potentialmarket. The most marketed business is entirely customer oriented. They determine about theconsumer wants or needs, and then supply this it at a price on which firm is preparing for. Byway of marketing, companies are able to communicate with different channels (Hsu, 2011). Thisdoes not only covers selling but also determining so many demands of potential consumers butalso come under this. Further more, it is presumed to be the operations via which firm informlarge number of customers. This report is based on the national express company which isdealing in the transportation sector (Jones and Rowley, 2011).TASK 1P1 Roles and responsibilities of marketing functionMEMOTo: Marketing ManagerFrom: Senior ExecutiveCompany: “Your Destination”Date: 30th October 2017Subject: Duties and responsibilities for the Marketing Officers and proposed structure andoperations of the marketing department.Marketing is the most crucial activity of each business as such render opportunities to a firm tocommunicate with the huge number of individuals. This helps the firm in framing great buyingdecisions. Different strategies and policies are considered by the managers for this. For attainingthe pre-set objectives, this is essential that marketing divisions are required to perform entireroles and responsibilities in a sound manner. The key roles and responsibilities of marketingfunction could be assessed via undermentioned points:Product: This is the most outcome of the firm to its consumers for satiating their wantsis known for product or services. Efficient goods assist in better satiating the needs ofcustomers. This is an essential for an entity for framing the goods according to thespecifications needed by its customers. National express strive to attain larger market1
MEMOshare than its strong contenders by producing and offering goods according to the needof its customers . After gathering information company can form essential modificationsin the market or can make something innovative or various for getting a higher marketshare.Price: This is the final amount which is going to charge by the firm from its customersin exchange of the final outcome or services is assessed as the price of the product. Thisis crucial decision for the firm that would have to take for fixing an accurate price for itsoffering as this is the only amount that frame profits for the firm. However, this isrightly said that price is the only component that assist the firm in order to get thecompetitive advantages in the market. Price of any goods must be optimum hence firmcan deliver and render value to the customers for the money they paid. For fixing theprice, firm could gather the data about how potential consumers for the money theypaid. For fixing the right price firm can gather data about how firm can feel about thefirm's offering and how much they are eager to pay for this.Selling: Under this process, firm handover the final outcome or services to thecustomers for exchanging of few monetary transactions in assessed as the procedure forselling. This is the accountability of marketing department to do different strides to formthis procedure simple and convenient for the potential consumers. For this, Nationalexpress assure about its services or products are available to entire market in moreconvenient form.Promotion: This is the tool by which products or services of the company can bepromoted in front of public and tries to get an optimum sales. So many activities aredone by the marketing division for enhancing the consumers and assist the firm ingetting the larger market share. For this, this emerge under the responsibility ofmarketing manager to assure entire operations of the company must be performedeffectual.Management information system: Survey and research is convened by each firm forgathering information about the needs of the customers and about the current trends inthe market to render direction to the enterprise activities. Gathered information guideand assist the top level managers in forming the decision relating to firm and its2
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