Marketing Strategy for Cadbury

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 2............................................................................................................................................3
P3 Role of marketing mix that helps in planning process to achieve business objective...........3
M 3 Marketing strategy adopted by Cadbury in achieving organisation goal............................7
P 4 Develop and evaluate marketing plan for company.............................................................7
M 4 Evaluation of detailed coherent evidence of marketing plan for introducing new product.
...................................................................................................................................................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is a way of communicating, promoting, purchasing and delivering product and
services to the end consumer. Through marketing company can generate brand image in the
minds of consumer. Marketing mix is a strategy that involves product, price, place, promotion,
people, process, physical evidence. These model help in achieving overall goal of company and
in planning process. The chosen company in this report is Cadbury that deals in wide category of
product range of confectionery founded in 1824. This brand always promote its product in a
inexpensive luxury way. This report provides the details of how marketing mix help in planning
process of enterprise. It also create and evaluate new business plan for company along with
coherent evidence base marketing plan. It helps in achieving goal of business.
TASK 2
P3 Role of marketing mix that helps in planning process to achieve business objective.
Marketing mix is one of the business model through which they achieve business goal of
organisation. This strategy helps in analyse consumer, market, product sentiments. It is essential
to keep on evaluating these sentiments in respect of marketing mix because it provides
competitive advantage to an organisation. In context of cadbury marketing mix plays a major
role in creating its famous brand name. These strategy helps in attracting new and existing
costumer base. To check effectiveness of business plan they use marketing mix strategy. By this
model company understand what category of product or services should be deliver to the
company (Bagozzi and et.al, 2018). This aid in planing of product offering of various category. It
helps management team in developing and executing effective strategy of marketing. It provide
strength to this organisation and control cost of operation (Arslanagic-Kalajdzic, Žabkar and
Diamantopoulos, 2019). It examine whether the product of company is preferable by costumer or
not. This determine requirement of potential consumer. This provide proper direction to
company for promotion of its product and services.
Here is a comparison of marketing mix in planing process to achieve objective between
Cadbury and Nestle.

Factors Cadbury Nestle
Product Company provide wide
category of products and
services. It has strong length
and width category in product
range. The more preferable
product offerings are Diary
milk, 5 star, Eclairs, Perks,
Germs. These are highest
profitability segments as they
highest selling products.
It provides product range like
Kit-Kat, Munch, Milky Bar,
Polo. But Kit-Kit is the only
brand in chocolates that
preferable by premium
costumer.
Price Cadbury offers different
category of products that cater
each type of segmented
costumer. Each type of
segmented costumer has
different outlook towards
pricing of product. So
company successfully analyse
which segmented costumer
prefer what type of pricing
(Beygiyazdi, Nayebzadeh and
Davoodi Roknabadi, 2018).
This help in gaining maximum
profit. Example- Diary Milk 5
Rs. , Perk 5 Rs. For low
segment, Fruit and nut 22 Rs.
For high premium segment,
Nutties 18Rs. For moderate
Nestle fixed its price of the
product as per trend in a
market. The demand of market
aids in fixing price of its
products. They try to set up
price at low level to attract
more costumer. Example-
They offer Maha Munch only
of Rs. 5 that provide more
value to costumer at affordable
price.