Marketing Mix and Marketing Plan of Cadbury

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Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Covered in power point presentation.......................................................................................................3
TASK 2.......................................................................................................................................................3
P3Comparison of ways in which different organizations apply the marketing mix to the marketing
planning...................................................................................................................................................3
M3 Different tactics applied by the organization to determine how objectives are achieved...................5
TASK 3.......................................................................................................................................................5
P4 Produce and evaluate a marketing plan..............................................................................................5
M4 Coherent evidence based marketing plan..........................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................11

INTRODUCTION
Marketing is defined as various kinds of activities that are being undertaken in relation
with doing promotion of buying as well as selling the product. It involve some steps for creating,
exchanging all the offers and communicating which is essential for all customers, staff members,
community in order to achieve all goals and objectives in an efficient manner. Through
marketing all groups as well as individuals receive what they exactly want with the help of
exchanging products and services. It includes promoting, researching, selling and distributing all
the products through various multiple channels. The marketing mix is considered as the main
operational part of a marketing plan (Nevid, 2021). It involves different elements like
advertising, different sales techniques on the basis of which whole marketing is done. The report
involves way in which different companies apply the marketing mix to the marketing planning,
evaluation of marketing plan, tactics used by company to determine how objectives are fulfilled;
coherent evidence based marketing plan and strategic marketing plan. The report is based on
Cadbury. It is a British multinational confectionary organization which was founded in 1948 by
John Cadbury. It is mainly known for its Dairy milk chocolate, the cream egg and rose’s
selection boxes and many more.
TASK 1
Covered in power point presentation
TASK 2
P3Comparison of ways in which different organizations apply the marketing mix to the
marketing planning
Marketing is defined as the business concept which helps an enterprise in achieving all
the outcomes in an efficient manner. There are seven elements of marketing mix. In context with
Cadbury and Nestle it is further been explained as below: -
Basis Cadbury Nestle
Product It is a British multinational
corporation which is
associated with chocolates like
It is a Swiss multinational
food and drink corporation
which is associated with dairy

dairy milk, five star, biscuits
like Oreo and beverages which
is bournvita.
products like Nestle milk,
beverages like coffee, ready to
cook foods like Maggi masala
and chocolates.
Price In some situations the prices
of Cadbury are kept high
while in other cases it is kept
low. The most famous product
like Dairy milk it is the
premium brand due to its
positioning so prices are high
but at the same point of time
chocolates like five star and
perk prices are low. The
pricing strategy depends on
the type of customers who will
be going to buy it.
The main focus of Nestle is
always on middle class people
so with respect to this they
kept their prices economical
through which it can be
purchased by them at any
point of time without any
burden. They follow
competitive pricing strategy in
which they offer bulk
discounts.
Place Cadbury is having their
headquarters in Uxbridge in
London. The distribution
channel is widespread as it is
present across all the urban
areas. Though it is present in
rural areas also but the
demand is low. It is present in
around 200 or more countries
and follows FMCG marketing.
Nestle has their headquarter in
Vevey, Switzerland
(Moscardo, 2021). The sales
and revenue come from
European countries. They also
follow FMCG distribution
channel.
Promotion Cadbury always promote each
of their products in different
way. They use different
taglines of each product like in
context with Bourneville they
use “You don’t buy a
Bourneville, you earn it”.
They promote their products
through banners on hotels,
shops, standee’s and
hoardings.
The company focuses on
extensive level of advertising.
They follow above the line
marketing strategy. To
promote all the products they
use the media like hoardings,
television, and print media.
Process Cadbury carries out their
business practices through
both online services as well as
people can buy the product
from stores also.
In mostly cases people buy the
product from stores only
rather than purchasing through
online modes.
People The brand has divided all their
team members on the basis of
In terms of Nestle they always
give effective training to all