Marketing Plan for Tk-Maxx Clothes

Marketing Essentials
Task - 4

Objectives: The company has introduced the marketing plan to promote the selling of
it product to wider number of customers including different varieties for all age
group of people targeting both men and women. There are some objectives of
which the company wants to achieve:
 To increase the sale for kids apparel by 15%.
 To increase the brand awareness on online platforms by 20% by the end of the
financial year.
 To increase the sale leads of women clothing by 25%.
 To build up new brick-mortar shop in UK..
LO.4 Marketing plan for Tk-Maxx clothes

Segmentation:
The company has segmented it markets on the basis of it
customer depending on various groups i.e. basis of Age,
Gender, Income class.
The company has set clothes for there different age groups that
company provide clothing for kids, further the company has
set different fashion apparels for men and women.
Contd....

Targeting:
The company has targeted people of lower income group and
who show knee interest in upgraded fashion apparels, the
company has introduced “mod-box” in there men and women
section attracting young crowd to their products, the company
is trying to build up the desired sense and quality of fashion in
their products.
The company has properly placed products for promotion to
reach it target market.
Contd....