Marketing Essentials

Marketing Essentials
PART 1

INTRODUCTION
Marketing includes ample number of functions and operations but is
mainly focused on selling or buying of goods. In relevance with
Cadbury, their perform their functions with proper consideration
so that goals as well as objectives are achieved. With different
roles and responsibilities, decisions are carried out properly.

P1 Explain the key roles and responsibilities of the marketing function
Identifying the requirements of Customers
This is most important role of marketing function in which
role is to search / identify the changing needs of customers
which changes periodically. It is essential to identify the
needs so that decision making is carried out accordingly. In
reference with Cadbury, they also focuses on there target
customers by conducting proper market research. By this
research, it become easier for them to understand the need of
end users.

Determining customer requirements
In business, marketing department is also responsible for
analysing & anticipating the customers requirements as
because it assist them in gaining competitive advantage. By
anticipating customer requirement, it is easy to fulfil the
demands and needs of every potential individual. In context
with chosen entity, they anticipate customer requirements
by statistical techniques and strategies (Rudden, 2016).