Marketing Essentials

Marketing Essentials
PART 1

INTRODUCTION
Marketing includes ample number of functions and operations but is
mainly focused on selling or buying of goods. In relevance with
Cadbury, their perform their functions with proper consideration
so that goals as well as objectives are achieved. With different
roles and responsibilities, decisions are carried out properly.

P1 Explain the key roles and responsibilities of the marketing function
Identifying the requirements of Customers
This is most important role of marketing function in which
role is to search / identify the changing needs of customers
which changes periodically. It is essential to identify the
needs so that decision making is carried out accordingly. In
reference with Cadbury, they also focuses on there target
customers by conducting proper market research. By this
research, it become easier for them to understand the need of
end users.

Determining customer requirements
In business, marketing department is also responsible for
analysing & anticipating the customers requirements as
because it assist them in gaining competitive advantage. By
anticipating customer requirement, it is easy to fulfil the
demands and needs of every potential individual. In context
with chosen entity, they anticipate customer requirements
by statistical techniques and strategies (Rudden, 2016).

Market research
It is most essential responsibility which is required to fulfilled
as because by conducting market research it is possible to
examine the potential customers with their appropriate use
of tactics. Moreover, by focusing on this responsibility it is
easy to changes can be made effectively.
Satisfy needs of end users
Then further role is to provide or deliver a total satisfaction to
consumers. By focusing on this role, marketing department
is able to use their resources in most efficient manner. In
context with selected entity, they provide high quality of
taste of products which satisfies the needs of end users at
wider scale (Sanclemente-Téllez, 2017)

Making Profit
Another of role is to produce and sell product so that profit is
generated at higher level. By focusing on this responsibility, firm
is able to achieve objectives and expand their activities at larger
scale. This is mostly done through providing discounts, offers on
a product to end users. This responsibility helps in examining of
impact of product on end users as well as market. In reference
with Cadbury, they are able to make profit because of providing
affordable products in market. Through this, it is easy for them
to expand their operational activities at larger scale.

P2 Explain how roles and responsibilities of marketing relate to
the wider organisational context
Marketing and Human resource department: Human
resource plays a crucial role for recruiting capable &
knowledgeable candidates with aim to get the work related role
filled with appropriate person. In reference selected entity,
marketing focuses on offering credentials linked to job position
that assists the HR professional to select applicant as per their
needs. So, it is essential to make coordination between both
HR and marketing department for enhancing profitability and
sales of Cadbury in future perspective.

Marketing and Finance department: Finance department is
also important for carrying out the task & activity of business
organisation. It is responsibility of manager to assess need of
Finance in every field. Then further, in marketing sector there
are several promotional tools which included sales promotion
and personal selling for carry out various function in improved
manner. Hence, it is crucial to make coordination between both
finance & marketing sector.

Marketing and Research & Development department:
Research & development department focuses on conducting
effective research to collect necessary credentials regarding
taste, preferences or needs of consumers in correct way. They
conduct research for identifying the demand of customer
during interval of time. The information collected from R and
D department helps marketing manager in satisfying the need
of customer for continuous period.

Marketing and Production department: The production
department is crucial for converting the manufacturing of
goods or products into final output. Thus, it is important to
make coordination between both production department and
Marketing department so that they can produce goods which
help in attracting number of user at market place. In reference
with selected corporation, the production department
manufacture goods for satisfying need of customer with aim to
gain competitive advantage of rival firm in market.

CONCLUSION
After a brief analysis of above report, it has been concluded
that marketing essentials are important which are needed to
be adopted with proper market research so that goals are
accomplished. It is duty of manager to make assure that
correct essentials are used which increases productivity. So,
discussions have been made about marketing functions,
inter-relations with different roles & responsibilities,

RERERENCES
Books & Journal:
Proctor, 2020.Absolute Essentials of Strategic Marketing: A
Research Overview. Routledge.
Rudden, 2016, November. Private Practice: Can You Hear Me
Now? Marketing Essentials for Audiologists in a Noisy Health
Care World. In Seminars in hearing(Vol. 37, No. 4, p. 325).
Thieme Medical Publishers.
Sanclemente-Téllez, 2017. Marketing and Corporate Social
Responsibility (CSR). Moving between broadening the concept
of marketing and social factors as a marketing strategy.Spanish
journal of marketing-ESIC,21, pp.4-25.