Marketing Essentials of EE Telecommunication
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Added on 2020-07-23
Marketing Essentials of EE Telecommunication
Added on 2020-07-23
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1and M1 What is marketing and nature of marketing..........................................................1P2 and M2 Role of marketing manager in the EE telecommunication organisation. ...........7TASK 2 ...........................................................................................................................................9P3 and M3 Extended marketing Mix of EE telecommunication with the Vodafone.............9TASK 3..........................................................................................................................................11P4 and M4 Marketing plan of the EE telecommunication organisation..............................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16
INTRODUCTIONMarketing is the function of the organisation and the set of processes for making,communicating and delivering the value to the target market as well as managing therelationship with the customers so that company can generate the different benefits for theirvarious stakeholders. The report includes the marking mix and marketing plan which helporganisation to promote their product effectively. For this report EE have been selected andVodafone is taken for comparisonTASK 1P1and M1 What is marketing and nature of marketingIt is the societal process by which the group or individual obtain what they need and wantby creating, offering and freely exchange the products and services of value with others. It is theprocess by which organisation plan and execute the concept of production, pricing, promotionand distribution of goods, services, ideas and information in order to create the exchange so thatorganisational and individual objective has been satisfied (Alberti and et.al., 2016). Themarketing management is responsible for identifying, interpreting and satisfying the customer'sneeds and wants. Marketing of the procedure of exchanging goods and services between thebuyers and sellers so that value is determined with the help of money. As per the Americanmarketing association, marketing is the different activities which is linked with the purchasingand selling of goods and services as well as it includes different types of activities such asselling, advertisement, promotion and delivering the products and services to the customers.Marketing plan is always decided on the basis of the company's objective such as objective ofcompany is delivering the excellence services to the customers, in order to achieve that objectiveorganisation set their marketing plan and mix so that it serve best experience to their targetmarket (Amin and et.al., 2015). As per the current trend in the marketing, the key objective of marketing department is toidentify the needs and wants of the customers as satisfy the requirements of the target market bydelivering the goods and services as per their needs. The current trend in the marketing conceptis to identify the real customer's requirements for the different products and services and deliverthem accordingly.1
Marketing conceptEE is the renown telecommunication company in the UK who offers the different mobileservices which includes 4G, 3G, data services, voice messages and video games. The keyobjective of the organisation is to serve the best quality of services related to thetelecommunication and grab the large market share. In order to achieve their objective, they needto focus on the different marketing activities so that they can gain the attention of the targetmarket as well as they need to execute their different marketing functions and plans (Axelsson,2012). There are some marketing concepts which is related to the marketing activities, these areas follows:Illustration 1: Marketing concept(Source: Five Marketing concept, 2016)Production concept: In this concept the customer will always to buy those products andservices which is highly affordable. It is the oldest concept of marketing where organisation2
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