Assignment on Marketing Essential (doc)
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Added on 2020-12-09
Assignment on Marketing Essential (doc)
Added on 2020-12-09
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................11) Introduction to the concept of marketing, including future and current trends .....................12) Overview of the different marketing processes......................................................................23) Role and responsibility of a marketing manager in McDonald's............................................24) Marketing influence and interrelated with other functional department of the McDonald's..35) Values and importance of the marketing role in organisation................................................46) Conclusion about importance of having effective relationships between different functionaldepartments.................................................................................................................................4TASK 2............................................................................................................................................47) Comparison between the marketing mix of two organisation................................................4TASK 3............................................................................................................................................88) Marketing plan of McDonald's...............................................................................................8CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................13.......................................................................................................................................................13
INTRODUCTION Marketing is the process which is used by the companies to create customers interest inproduct or services (Baker and Magnini, 2016). It generates the strategy that underlines salestechniques, business communication and business development through it organisation wants tosatisfy the wants of customers. In this report chosen organisation is McDonald's. McDonald'swas established in the year 1940 in America. It is a fast food company and sever in food andbeverage industry. The aim of this report is marketing analysis by satisfy the customers. Thisassignment covers various topics like- concept of marketing, roles & responsibilities ofmarketing and its process, elements of marketing mix. Apart from this, a marketing plan is alsodeveloped for the McDonald's.TASK 11) Introduction to the concept of marketing, including future and current trends Marketing is identify as an effective process of management through which services andgoods move from concept to the clients. According to the American Marketing Association:marketing is the set of institutions, activity and process for communicating, developing,exchanging and offerings value for clients. Marketing concepts are divided into main five partswhich show the core of marketing at McDonald's. Theses marketing concepts involves the futureas well as current trends for a marketing planning in successful manner. There are some conceptswhich are involves in marketing are determined as under: Production concept: It is a type of marketing concept which is mainly based onconsumer's perception. It will shows that the customers are inclined towards the products ofMcDonald's which are available in better quantities in market at reasonable price (Campbell,Martin and Fabos, 2018). Therefore, operational capacity of restaurant must emphasis onmaximising production rate. Product concept: In this concept, customers relate and select the product of companywhich have value for new approach, quality and money. Such concept of marketing moves thatthe clients can be retained via the services and products which are valuable and beneficial forclients. 1
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