Process of Marketing Plan of Pets Choice : Report
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Added on 2020-06-03
Process of Marketing Plan of Pets Choice : Report
Added on 2020-06-03
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MARKETING ESSENTIALS
Table of ContentsIntroduction.................................................................................................................................................3Task 1: Role of marketing and its relation with other units of the organization..........................................3P1. Major role and responsibilities of marketing functions.....................................................................3P2. Interrelation in between role and responsibilities of marketing with organizational context...........5Task 2: Comparison in between the process of marketing mix...................................................................6P3. Comparison regarding the marketing mix process............................................................................6Task 3: Development and evaluation of basic marketing plan...................................................................10P4. Basic marketing plan for the organization ......................................................................................10Conclusion.................................................................................................................................................13Reference list.............................................................................................................................................14Page 2 of 15
IntroductionMarketing is considered as an essential function for the business organizations in order to maketheir products viable for a set of customers. Therefore, according to Pike (2015), the businessorganizations these days are investing an ample amount of money behind their marketingchannels. The organization that has been chosen for this particular study is Pets Choice thatmainly deals with the pet foods. The organization is planning to launch a new pet food product inthe UK market. Therefore, they are trying to identify the areas through which they can markettheir product.The primary aim of this study is to evaluate the process of marketing plan of Pets Choice. Inaddition to that, the study also aims to satisfy the fact that how the business organization cansegregate the different process related to marketing. Along with that, the study also derives therole of marketing and its relation with other business units of the organization. The study alsoprovides a sufficient amount of information regarding the marketing mix concept. In addition tothat, it provides an ample amount of knowledge regarding the fact that how Pets Choice canimplement the process of marketing mix into their marketing planning strategy. Task 1: Role of marketing and its relation with other units of the organizationP1. Major role and responsibilities of marketing functionsMarketing department of a business organization has the overall responsibility regardinggrowing revenue, enhancing the market share and profitability. Therefore, it can be said that theproper management of the marketing functions can help Pets Choice to have a competitiveadvantage over their rival business organizations. As Pets Choice is a medium size organization,therefore their marketing team includes a marketing manager along with marketing executiveswho would be responsible for different marketing functions such as different publications andadvertisements. Malhotra (2015) said that, part of properly launching a new product in themarket is to find out the people who requires the product. In addition to that, it also includes thefact that the marketing team needs t o make those people educated about the product. As PetsPage 3 of 15
Choice is dealing with a new pet food, therefore their main aim is to find out proper people andmake them understood about the advantages of the product.PriceDetermination of price is considered as another major function for the marketing department ofPets Choice. The department needs to consider the fact that the goal or the position that PetsChoice is trying to achieve in the overall market. Along with that, the marketing department ofPets Choice also needs to calculate the demand and supply of the new product that they arelaunching. After setting up the objectives and analysis of the different marketing forces, PetsChoice may decide their pricing schemes such as markup pricing, value pricing.PlaceIdentification of the place where Pets Choice can launch their new pet food is another vitalaspect that the marketing team of Pets Choice needs to take into consideration. The decisionsregarding place determines the different channels, facilities regarding transportation andinventory. Along with that, Dibb and Simkin (2013) said that, where a product is marketed mayhave a vital impact over the success of the entire launch of the product as it is mainly based onthe regional customers.PromotionPets Choice also need to understand the process of promotions that can help them to achievetheir business objectives. It is the duty of the marketing department of the organization to derivethe proper process related to the different promotional activities. It can easily enhance the overallsales percentage for the new pet food of Pets Choice.Customer serviceCustomer service is another vital; aspect that the marketing department of Pets Choice needs tokeep in their mind. It mainly builds a suitable relationship with their customers. The departmentneeds to listen to their customers and identify the issues that they are facing regarding the newproduct. Based on their issues the department may solve their queries and may get a chance toredevelop the entire product (Wilson, 2014).Page 4 of 15
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