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Marketing Essentials Assignment Solution

   

Added on  2020-01-16

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MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing...........................................................................3P2 Roles and responsibilities of marketing relate to the wider organisational context..............5TASK 2............................................................................................................................................7P3 Basic marketing plan.............................................................................................................7P4 Covered in PPT......................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONMarketing is a field without which any organisations will not be able to have grip on theincrease in sales. Marketing is a process that helps in taking the product to the customer to makethem realise that the products are capable of certain needs that is to be fulfilled. In UnitedKingdom, an amount of 11 million households owns at least a pet, that is almost 40% of thewhole population holds a total number of 57 million pets. This project will be dealing about thepet food industry and its business related details in United Kingdom. The report will be focusingon the marketing strategies used by the companies in the pet food industry. The significance ofthe marketing functions and its responsibilities are also contained within a part this projectreport. This project will also highlight the marketing mixes that are used by the companies in thepet food industry and the illustration of marketing plan. TASK 1P1 Key roles and responsibilities of marketingThe marketing department of any organization plays a very significant role within thebusiness operations which helps in the achievement of the organizational objectives. Marketingis process that helps in the promotion of the business and the organisation's mission. It is themost presentable function of a company as it involves the coordination and production of all thesubstances in order for the representation of the company. The major duty of the marketingdepartment is to serve the company by reaching out to the prospects, clients, costumers,investors and the other communities that are affected by the company's business. They also haveto make a positive image for the organization in front of the society as to promote the mission ofthe brand (Desai, 2013).As Royal Canin is a company that produces prepared food for the pets and majorlyperforms their operations and sales in UK, the duties of their marketing department are thefollowing:1.Brand Management: This part of the responsibility of the marketing department ofRoyal Canin to define the brand in the market, what is their position in the industry, whatthe company has to portray for themselves, what are their mission and how does yourcompany work (Jones and Rowley, 2011). The company has to perform their introduction

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