Marketing Essentials

MARKETING ESSENTIALS

Task 1
The concept of Marketing
Different marketing process
Role and responsibilities of the marketing manager
The interrelation of the marketing manager with other functional departments
Value and importance of the marketing role
Significance of effective interrelationship between different functional depart

 The concept of Marketing
 The mobile phone industry certainly depends on the customer satisfaction and customer loyalty.
Talking about the EE Limited which is a famous mobile manufacturing company of the UK. According
to current market research, the industry of mobile phone has gone through evolution. In other words,
Android is one of the significant operating systems which has been implemented by many mobile
manufacturing companies including EE limited. On the other hand, the overall marketing concept is
divided into several factors such as demand of customers, a price of products and market
opportunity(Lawrence, Pernici and Krogstie, 2005). Each and every segment of the marketing
concept has its individual significance. Besides that, demands of the customers are playing an
extraordinary role in the marketing concept. As per indicated by famous experts, in order to meet the
expectation of customers, the management of EE limited needs to provide a user-friendly and
innovative mobile handsets to their customers. In addition, with the help of this marketing strategy,
the management of EE Limited can increase the rate of their potential customers. On the other hand,
the price of mobile is one of the sensitive issues from the side of the customer's end. In other words,
most of the customers require latest mobiles in minimum rate. As a result, the management of EE
limited needs to focus on their expected customer’s spread amount(Kotler, 2012).