Marketing Essentials

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explaining the role and responsibilities of the marketing function..................................1
P2 Explaining how these will be relating to the wider organizational context......................4
M1 ..........................................................................................................................................5
M2 ..........................................................................................................................................6
D1 ..........................................................................................................................................6
TASK 2 ...........................................................................................................................................7
P3 Explanation of 7ps of marketing mix to achieve the overall business objective of Barclays.
................................................................................................................................................7
P4 marketing plan for Barclays..............................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the critical technique for business organisations which involve agreement of
activity for achieving higher objectives and goals. The report will cover about Barclays which is
a public limited firm from the banking and financial industry. They offer products in
management of wealth, retail banking, banking related to investment and commercial sectors.
Further, the roles of marketing in the organisation and how it can be interlinks with other
functional units of a Barclays. It also covers the comparison in manner which various firms
applied marketing mix to marketing planing process for achieving business objectives. At the
end, the marketing plan for chosen firm to take important decision and gain competitive
advantages.
TASK 1
P1Discribing the responsibilities and roles of the functions of marketing:-
Functions of the marketing is the procedure in which the firm perform different tasks to
achieve its goals. All procedure in which the firm adopted plan for business to brings
effectiveness in firms. It can be described as the responsibilities of the organization firms which
assist to determine and origin possibly successful goods for the market and then assist in its
promotion as well. These tasks are ordinary in enterprises and include the proper investigation
market and products planning. Evolution of procedure, customer service, sales and finance etc.
the functions of the marketing concern different responsibility of the enterprise to brings growth
and development of the firm which is also responsibility of these functions. Marketing is the
procedure to move products and services from idea to end user. Hence, it includes four factors of
the marketing known as 4Ps of the marketing.
Marketing officers have different types of roles and responsibilities as follows :
 To maintain the image of brand :In advertising capacity, to keep up brand in the market
is the responsibility of marketing officer. Barclays has great brand esteem as a result of
its standard administrations which is necessary to keep up the estimations of the
organization. Showcasing picture of the organisation tells its situation in the market.
 To create new promotional plans and campaign: Marketing officer of Barlcys required
to dissect the environment so they would make new creative battle and special designs. In
the market client are dependably needed new advances and products. It is imperative for
the association to give new items generally customers get used to change another
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organization to discover better goods and services. For instance, the Marketing
professional of your goal break down the administrations of its rival who is national
express match the administrations and costs. In the limited time battle marketing officer
requires pulling customer by giving new firm or provide more fulfilment. Marketing
officer provides rides to dissect the administrations or give a few rebates on the first
rides. In this short period, organization pulls in more customers.
 Increase the optimization of search engine : for build up the customer's attractions,
search engine optimization is the best vital apparatus. Marketing professional of Barclays
organization improves web architecture for organization by which they draw in clients
and get first position on seek device. The manager needs imaginative personality to
comprehend the present market patterns to assist organization in upcoming development.
 Increasing trends of social media : most extreme benefits can be win by using
techniques of social media. The marketing manager of organisations needs to transfer all
important substance or administrations on social locales with the goal that client can
without much of a stretch get all data regarding new administrations or their voyaging
plan. Online social locales are extremely valuable to advance new administrations. For
instance: Marketing manager of Barclays will make new ad for their next arrangement
and transfer on Facebook, Instagram, twitter on the grounds that the vast majority of the
clients visit every single social site on everyday schedule and catch all the new
informations and data.
 investigation of market: Market condition is an aggressive in behaviour. It continues
changing on everyday schedule all old and new contenders presents new suggestions and
administrations. To achieve this, Marketing officer of firms requires inquiring about or
distinguish the interior and outside condition and expel traps of the company. marketing
research causes Barclays to make new vital arrangements and give better new
administrations to the clients. Advertising research demonstrate the leaving position of
the organization before the flow showcase. Promoting officer needs to distinguish the
organizations shortcomings through showcasing exploration and make new open doors
arrangements.
 Maintaining healthy relationship: In the present market situation, great correspondence
with the clients is critical to keep up long haul relationship. Client is the key
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