Marketing Essentials of Barclays : Report
This unit introduces students to the principles of marketing, enabling them to develop a basic marketing plan and employ elements of the marketing mix to achieve results.
19 Pages5116 Words47 Views
Added on 2020-06-03
Marketing Essentials of Barclays : Report
This unit introduces students to the principles of marketing, enabling them to develop a basic marketing plan and employ elements of the marketing mix to achieve results.
Added on 2020-06-03
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Explaining the role and responsibilities of the marketing function..................................1P2 Explaining how these will be relating to the wider organizational context......................4M1 ..........................................................................................................................................5M2 ..........................................................................................................................................6D1 ..........................................................................................................................................6TASK 2 ...........................................................................................................................................7P3 Explanation of 7ps of marketing mix to achieve the overall business objective of Barclays.................................................................................................................................................7P4 marketing plan for Barclays..............................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing is the critical technique for business organisations which involve agreement ofactivity for achieving higher objectives and goals. The report will cover about Barclays which isa public limited firm from the banking and financial industry. They offer products inmanagement of wealth, retail banking, banking related to investment and commercial sectors.Further, the roles of marketing in the organisation and how it can be interlinks with otherfunctional units of a Barclays. It also covers the comparison in manner which various firmsapplied marketing mix to marketing planing process for achieving business objectives. At theend, the marketing plan for chosen firm to take important decision and gain competitiveadvantages.TASK 1P1Discribing the responsibilities and roles of the functions of marketing:- Functions of the marketing is the procedure in which the firm perform different tasks toachieve its goals. All procedure in which the firm adopted plan for business to bringseffectiveness in firms. It can be described as the responsibilities of the organization firms whichassist to determine and origin possibly successful goods for the market and then assist in itspromotion as well. These tasks are ordinary in enterprises and include the proper investigationmarket and products planning. Evolution of procedure, customer service, sales and finance etc.the functions of the marketing concern different responsibility of the enterprise to brings growthand development of the firm which is also responsibility of these functions. Marketing is theprocedure to move products and services from idea to end user. Hence, it includes four factors ofthe marketing known as 4Ps of the marketing. Marketing officers have different types of roles and responsibilities as follows :To maintain the image of brand :In advertising capacity, to keep up brand in the marketis the responsibility of marketing officer. Barclays has great brand esteem as a result ofits standard administrations which is necessary to keep up the estimations of theorganization. Showcasing picture of the organisation tells its situation in the market. To create new promotional plans and campaign: Marketing officer of Barlcys requiredto dissect the environment so they would make new creative battle and special designs. Inthe market client are dependably needed new advances and products. It is imperative forthe association to give new items generally customers get used to change another1
organization to discover better goods and services. For instance, the Marketingprofessional of your goal break down the administrations of its rival who is nationalexpress match the administrations and costs. In the limited time battle marketing officerrequires pulling customer by giving new firm or provide more fulfilment. Marketingofficer provides rides to dissect the administrations or give a few rebates on the firstrides. In this short period, organization pulls in more customers.Increase the optimization of search engine : for build up the customer's attractions,search engine optimization is the best vital apparatus. Marketing professional of Barclaysorganization improves web architecture for organization by which they draw in clientsand get first position on seek device. The manager needs imaginative personality tocomprehend the present market patterns to assist organization in upcoming development. Increasing trends of social media : most extreme benefits can be win by usingtechniques of social media. The marketing manager of organisations needs to transfer allimportant substance or administrations on social locales with the goal that client canwithout much of a stretch get all data regarding new administrations or their voyagingplan. Online social locales are extremely valuable to advance new administrations. Forinstance: Marketing manager of Barclays will make new ad for their next arrangementand transfer on Facebook, Instagram, twitter on the grounds that the vast majority of theclients visit every single social site on everyday schedule and catch all the newinformations and data. investigation of market: Market condition is an aggressive in behaviour. It continueschanging on everyday schedule all old and new contenders presents new suggestions andadministrations. To achieve this, Marketing officer of firms requires inquiring about ordistinguish the interior and outside condition and expel traps of the company. marketingresearch causes Barclays to make new vital arrangements and give better newadministrations to the clients. Advertising research demonstrate the leaving position ofthe organization before the flow showcase. Promoting officer needs to distinguish theorganizations shortcomings through showcasing exploration and make new open doorsarrangements. Maintaining healthy relationship: In the present market situation, great correspondencewith the clients is critical to keep up long haul relationship. Client is the key2
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