Marketing Mix and Marketing Plan for Cadbury

Marketing
Essentials
Activity-2

Content
 Introduction
 Marketing mix Definition
 Comparison of marketing mix between Cadbury and Nestle
 Marketing plan Definition
 Marketing plan for Cadbury
 Conclusion
 References

Marketing is related to all the business activities which helps them to promote
or sell their products and services in the market by creating awareness
amongst the target audience so that they can be induced to purchase their
products and services thus increasing their sales and profitability. This
presentation explains the components of marketing mix of Cadbury and its
differentiation with its rivals in order to update their offerings.
Introduction

Marketing mix
Marketing mix is a model that is used by the firms to achieve their
marketing objectives. With the growing need of aggressive
marketing the marketing mix has extended as originally there were
4Ps of marketing but now 7Ps are considered by the marketers. This
tools helps the marketing team to identify various strategies, tactics
that can be used by the marketing team to increase their sales,
launch their new product or whatever is their aim

Comparison of marketing mix of
Cadbury and Nestle
Strategies/
Mix
Meaning Cadbury Nestle
Product A product is an offering that an
organisation offers to satisfy the
needs and wants of the customers
which can be a product or service.
This mix helps the marketing
department to take various
decision regarding design of the
product, range and line of the
product, managing the product life
cycle etc.
Cadbury offers a wide variety of
products worldwide. They have
a strong chocolate business
where their key products are
dairy milk, bournville etc. The
other products that are offered
by them includes biscuits,
beverages, rolls, deserts, ice-
creams and many more.
The products of Nestle are
categorised into five broad
categories which belongs to
different product lines such as
milk and nutrition products,
infant products, beverages,
prepared dishes and cooking,
chocolates, vending foods and
services etc.

Continue...
Strategies/
Mix
Meaning Cadbury Nestle
Price Prices is the amount that
is paid by the customers
against the goods and
services they procure. The
organisation can
determine their pricing
strategy, payment
methods, discounts that
can be offered, tactics of
pricing etc. with the help
of this pricing strategy.
The prices of the products are directly
related with the quality of the products.
The pricing strategy in Cadbury is
different for different products such as
for eclairs, five star, perk they uses
economic pricing while for the products
like dairy milk, bournville, oreo biscuits
they uses price skimming. To increase
their sales, they use bundle pricing
during festive seasons.
The pricing strategy of Nestle is
competitive pricing strategy. They
currently use Bundle pricing
strategy and also keep prices high
for those goods which they sell
online as it includes the charges of
delivery. They are also planning to
use price penetration strategy in
order to increase their market
share.