Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
PART 1............................................................................................................................................3
Covered in PPT...........................................................................................................................3
PART 2 (a) ......................................................................................................................................3
Comparison and evaluation of marketing mix of Nestle and Cadbury.......................................3
Tactics for achieving objectives..................................................................................................6
PART 2 (b).......................................................................................................................................6
Marketing plan for the organisation............................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Marketing essential is recognised as a strategic tool which can be used by business
organisation in order to recognise needs of their customers and making effective relationship
with them. This tool can be used by business for formulating strategies so that needs of customer
can be aligned with organisational offerings. In the current market businesses are required to
prepare robust strategies so that to accomplish sustainability and customer appreciation. For the
major objective of receiving huge market share this is highly essential that prominent and
innovative marketing strategies are made which may lead in achievement of target in early time
along with sustainability as well. This report is prepared in the concepts of marketing aspects and
marketing mix along with background of Nestle. Nestle is a Swiss multinational food and
beverages company. The company is headquartered in Vevey, Vaud, Switzerland. Nestle is
dealing in baby food, medical food, breakfast cereals, confectionery items, dairy products,
snacks and many more. This report includes marketing plan and marketing mix for the company
so as to make path for long term goals achievements.
MAIN BODY
PART 1
Covered in PPT
PART 2 (a)
Comparison and evaluation of marketing mix of Nestle and Cadbury
Marketing mix is defined as a marketing tool in which several aspects are undertaken for
motivating employees and reaching out to maximum capacity of the business. As customers are
responsible for taking purchase decision in such a manner that organisational offerings can be
appraised (Spiteri, Olstad and Woods, 2018). This is assisting business for maintaining their
position at marketplace in order to get prominence. Marketing mix is a strategy which can be
adopted by Nestle in order to take various decision regarding promotional and pricing strategy.
Marketing mix of Nestle and Cadbury is elaborated as under:
This is helpful for business to place their product at marketplace along with attaining
prominence. This strategy can be adopted by Burberry in order to give insight for their pricing