Roles and Responsibilities of Marketing Function in Cadbury

Marketing essentials
INTRODUCTION
Marketing is that tool of management which is related to
establishment of relationship between customer and firm's product
for attraction it towards product of organisation. This is done to
communicate the product of firm in potential market. There are
various tools and techniques which marketing function follow for
promotion of firm product. Some of these techniques are
advertisement , market penetration, analysing behaviour of
customers. In context of this report, Cadbury is the focus company.
Cadbury is a British multinational company which is founded in
year1824 by John Cadbury as a retail shop for chocolates in
England.

Roles and responsibilities of marketing
function
Marketing is that function of management which is related to
number of activity which are related to promotion of firms
product in target market. This is that function which help firm in
managing its business.
 Concept of marketing: Marketing is that philosophy
which company used when it have to evaluate the demand,
requirements and needs of customer and take product decision
according to it. This have the clear mote to fulfil the neds of
customer and increase profit of firm.

Roles and responsibilities of marketing
function
Current and future trends of marketing: Marketing is
continuously changing with changes in market trends and
techniques of production. There is regular amendments in firms
process of marketing . As in previous times firm use to advertise
there product in newspaper or customer survey but in today's
environment firm is using social media and online promotion .
This have also facilitate more productivity of this function to
company like Cadbury. These new methods are helping company
in getting to new customer as there are large number of
competitor but because of new marketing techniques and
innovative idea in firm is getting advantage Marketing refers to
the set of various activities which is conducted by organisations
in order to exchange their thoughts, ideas and views about
products and services offered by it.

Roles and responsibilities of marketing
function
Marketing process: It is the process of influence the behaviour of
customer through use of marketing tools . These tools are used in
combined form for attracting customers towards the organisation. this
includes some steps which are stated below:
First Step: This is first stage in process of marketing where Cadbury
can use the opportunities present in the market . These are related to
identifying and evaluating needs of customer. Demand of products and
requirements in market.
Second Step: After the assignment of whole market, firm have to move
to second stage which is categorising potential customer of firm this
can help firm in getting knowledge about its target market and will lead
in maximising firms profit . There are number of functions which are
performed in this step.