Roles and Responsibilities of Marketing Function in Your Destination
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This report discusses the key roles and responsibilities of the marketing function in Your Destination, a transportation company. It also explores the interrelationships between marketing and other functional units within the organization.
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MARKETING ESSENTIALS
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Table of Contents INTRODUCTION.................................................................................................................................3 TASK 1.................................................................................................................................................3 P1 Key roles and responsibilities of the marketing function..............................................................3 P2 Roles and responsibilities of marketing relate to the wider organisational context.......................4 M1 Roles and responsibilities of marketing in the context of the marketing environment................5 M2 Importance of interrelationships between marketing and other functional units.........................5 D1 Key elements of the marketing function and how they interrelate with other functional units.....5 TASK 2.................................................................................................................................................5 P3 Various organisations apply the marketing mix to the marketing planning process.....................5 D2 Marketing plan that tactically applies the use of the 7Ps..............................................................7 TASK 3.................................................................................................................................................8 P4 & M4 Produce and evaluate a basic marketing plan for your destination.....................................8 CONCLUSION...................................................................................................................................10 REFERENCES....................................................................................................................................11
INTRODUCTION Marketing refers to a process and also some activities which are associated with the selling and also the purchasing of goods and services. In this involves selling, promoting and also delivering of goods to the individuals. In the marketing process seller sells the goods to buyer in exchange of money (Dibb and Simkin, 2013). Your destination is an organisation which is specialises in the field of private personal hire to the industrial level facilities related to the transportation. In this present business report mentions about the key responsibilities and also duties for the officer of marketing. In this report going to discuss about the roles and responsibilities which will contribute to the wider company’s. Under this report there is a comparison of 7p’s among the two different organisations. In this present business report going to prepare the basic marketing plan for the nationwide expansion. TASK 1 P1 Key roles and responsibilities of the marketing function MEMO To: Marketing Manager From: Senior Executive Organisation: “Your Destination” Subject: Key duties and responsibilities for the Marketing Officers and a proposed structure and operations of the marketing department Marketing is a most necessary activity of every business organisation like for an instance render opportunities to company for the purpose of interact with the other people. It is very helpful in the buying decision. Regarding this, the manager is responsible in preparing the marketing related strategies. The key roles and also responsibilities related to the marketing functions given below as above: Product- It is that thing which satisfies the needs and also wants of people. It is necessary for company is to produce the good quality product at the reasonable cost. The role of this product department is to focus on the quality and quality of products and also manufacture the products on the basis of the needs and wants of people (Berkowitz, 2016). The main responsibility of this department is to use the new technology in the process of manufacturing of new products and also make changes in the existing products. Promotion-It is an important and also an essentials part of the marketing. Promotion is very effective and beneficial strategy in context to attracting the people towards the products and also services of company. The main role of this department is to prepare the attractive advertisement and also aware people about the existing and also new products of the cited business organisation. The Your Destination business firm do the promotion with the help giving advertisement from the news papers, television, holders, banners and many other ways. This company do the paid promotion as well as the unpaid (Jones and Rowley, 2011). It is a best and an effective way to communicating with the customers. Distribution-In this function of marketing, the various kinds of equipments for delivering the services related to the National Express comes. It is very difficult for the company is to use the cost effective channel of distribution and from this the cost or price of distribution will be reduced. It is necessary for the manager of cited business firm is to select the best and also effective channel of distribution from this the product will be delivered properly in order to achieving the of an organisation. The main role of this department to delivering the right
quantity of goods at the right time and at the right place. With the help of this customers will avail its services in proper time. Selling-Under this marketing function, the role of this department is to selling the products of company by convincing the customers. If company will make the goods on the basis of demand of customers then in this case it will be beneficial for the cited business firm. It will help in enhancing the productivity and also the profitability of business. Financing-Regarding the marketing related activities, financing manager arranges the funds for the promotion related activities (Wirtz, 2012). Funds are necessary for the marketing related activities. The main responsibilities of manager are to arrange the funds for the marketing related activities. Price-it impacts on the business because each and every customer the goods on the reasonable costs. It is regarded as an amount or a cost which is necessary to change through the business organisation. It is important for the company is to make some changes in the existing pricing structure and also make the new structure. Production-It is an essential part of company (Baker and Saren, 2016). The main work of this department is manufacturing the goods according to the tastes and also demands of customers. The role of this department is to focus on the quality of products. It is necessary for this department is to using the new and also advanced technology in the process. With the help of this the cost of production will be reduced and the additional wastages will also be minimized. From this company can provide its goods to customers at the reasonable cost. P2 Roles and responsibilities of marketing relate to the wider organisational context MEMO To: Marketing Manager From: Senior Executive Organisation: “Your Destination” Subject:Roles and responsibilities of marketing relate to the wider organisation Human Resource-It is a department which focus on increasing the productivity and also growth of business. This department monitor and also controls all business. The main role of this department is to recruit and select the most capable persons who can do the work of company in a very effective and efficient manner. Another role of this department is to executing the policies at work place, recruiting, selecting candidates, performance appraisal etc.It is the responsibility of this department is to implement the plans and policies at workplace in an effective and also a proper manner. The Human resource manager gives the training to staff members for the purpose of enhancing their skills and also capabilities. Marketing-This department plays an important role to aware people about the company and alsoitsproducts.Themarketingdepartmentdoesmanydifferentactivitiessuchas distribution, selling, promotion, packaging etc. These all are the main and necessary functions of marketing. It is important for this department is to increasing the sales and good will of an organisation. It is the duty of marketing manager is to distribute the goods at the proper place and also in a proper period of time (Lipsman and et. al., 2012). Production-This department works on manufacturing the goods and also services by using the new technology and also machineries. It is necessary for production manager is to prepare the goods on the basis of demand of customers. It will be helpful in increasing the sales and also develop the good image in the mind of customer. Operations-The role of this department is to managing the personnel as well as the raw materials. It means an administration of the practices which are related to the business for the purpose of developing the high efficiency and also effectiveness in a best possible manner. It
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is related to the transforming of labour and also materials in to the services as well as goods in a possible and also an appropriate manner for the purpose of increasing the level of profit in a business firm.It is the responsibility of this department is to analyse the effectiveness and also efficiency of each department in order to earning the profit. Finance-The role of this department is to managing the funds for the business related activities. In its role includes the reporting, controls, mergers and acquisitions, financial planning etc. It is the major responsibility of this department is to arrange the funds according to the business related operations and activities. Information Technology-Its role is to planning, managing, operating and also supporting an infrastructure of company. The main function of this department is the Data management. The enhancing the difficulties and also the advancement in technology have maximised the video, text and also voice inside of business. It is helpful in making the security of business and company good. It is the responsibility of this department is to record and safe the details and data regarding the business. M1 Roles and responsibilities of marketing in the context of the marketing environment The marketing environment consist the external and also the internal factors which can impact positive as well as negative on the marketing related activities (Papasolomou and Melanthiou, 2012). In order to the marketingenvironment,itis the responsibilityof marketing department is to conduct the marketing research. From this the impact of both environmental will be reduced. M2 Importance of interrelationships between marketing and other functional units In the Your Destination business organisation, there are many different departments are working but the functions of all the departments are different from each other.In this business enterprise, there is finance, operations, marketing, human resource, production etc. But the objective of this department is same. All departments are work together. It impacts positively on the business and with the help of that growth and profitability of company will be enhanced. D1 Key elements of the marketing function and how they interrelate with other functional units Therearevariousfunctionsofmarketinglikedistribution,Selling,Marketing Information System, finance etc. work on completing the target of business. But the role of each function is different.But this marketing department works with the other departments of an organisation in a proper as well as systematic way. TASK 2 P3 Various organisations apply the marketing mix to the marketing planning process The marketing mix consists the products, price, place, promotion, physical evidence, process and also people.These all are the important components plays necessary role in the marketing. In this there is a comparison among the marketing mix of two companies and these are Your Destination and National Express Group. Both companies deal in the transportation.
Your Destination transportation company is very expert and also specialist in the technology and also meet the needs of the firm. This company deals with its travels like an individual and also give the best experience to the travellers. The marketing mix of this company given below as above: Product- The Your Destination Company provides the large and satisfactory services to people. There are some services like transportation management, value added services and the warehousing given by the Your Destination business firm. It uses new technology in its business. Price-This Company executes the policy related to the competitive pricing in the strategy related to the marketing mix (Novak, 2011). It set its premium prices so that people can easily avail it. Place-It does not presence in the global market. This company deals in United Kingdom country. But it has an opportunity to increase its business in to the global market. From this it can target the more people.It will be helpful in increasing the productivity of business. Promotion-YourDestinationCompanygivestheadvertisementbytelevision, magazines, and news papers and also uses the social media like twitter and also face book. People-In this company, there are large numbers of staff members are working (Desai, 2013). The manager of this company provides the training to its staff so that they can perform in a batter way and achieving the organisational objective in a given period of time. Process-It maintains the customer loyalty. This company uses the technology in its business process. Physical evidence-This Company establishes its brand name by maintaining its logos and also the infrastructure of company. If the infrastructure of company will be good and number people will be attracted towards it. National express Group is also the transport operator company. It operates its transportation services with the coach, bus and also rail services in United Kingdom.The marketing mix of this company given below: Product-It is a multinational transportation company which operates train coaches and also the bus related services in UK and many more countries. Price-The cost of its services is not much high. This company set the effective pricing strategy in comparison to its other competitors. Place-This Company operates its transportation business in many different countries such as Canada, Malta, United States, Germany etc. With the help of expanding its business in to the other countries, it will be more beneficial.
Promotion-The National Express Company does its promotion with the help of giving advertisement in the news papers, television, social networking sites etc. The social media is a very effective source of promotion and also aware people about the services of company. Physical evidence-This Company makes its organisation very attractive and also provides the good facilities to its customers. From this many people attract towards the services of this company. Process-This Company using the new devices for its transportation related facilities. It is for the customer safety because their safety is most important for company (Nguyen and Simkin, 2012). People-This Company deals its business in to other countries and in this large number of staff is working who provide the fast and also quick services to its customers. The manager of this company conducts the training programme for employees. M3 Various tactics applied by organisations to demonstrate how business objectives can be achieved For achieving the business aims and objectives, it is necessary for management is to maketheeffectivebusinessplanand policies.In thistheYourDestinationbusiness organisation: For increasing the capabilities and working efficiency of employees, manager of this business organisation gives the training to them (Bastable, 2016). For the increasing the working abilities, manager increasing the morale of workers. It is necessary for company is to manufacture the good quality of products. D2 Marketing plan that tactically applies the use of the 7Ps In the process of marketing many different business organisations apply the marketing mix. It is the part of marketing in which consists the product, price, place, promotion, physicalevidence, people and also process (Hugos, 2011). These all componentsare necessary in increasing the sales and also making the business successful. The Your Destination business organisation also uses the marketing mix elements in its business.
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TASK 3 P4 & M4 Produce and evaluate a basic marketing plan for your destination Marketing plan refers to a comprehensive document that outline a marketing as well as the advertising efforts related to the business in future context. The top management of your destination business organisation prepares a marketing plan for the future activities and also operations. It explains the operations and also activities which are necessary in achieving the particular goals and also objective of company. Your destination is a transportation business firm (Ottman, 2011). It provides the industrial transportation facilities by hiring the people. The business of this company specialised in using the new and advanced technology related to the travelling and also ready to meet with the requirements and also needs of business organisations. Mission of Your Destination The mission of this cited business organisation is to be the expand its business and also number one business organisation by giving the better quality of transportation related facilities. Vision of company The vision of this transportation company is to be the leading business organization in the field of transportation sector. Workforce In Your Destination Business Company there are large numbers of staff members are working. The working culture of this company is good and the staff members of this company work in an effective and proper manner for the purpose of achieving the common goals and objectives (Hsu, 2011). It impacts good and positive on the performance of this company. External analysis It consists all those factors which are not controllable by the company. It is necessary for company is to analyse these all factors to minimise their impact on the business.In the external factors includes Technological, environmental, social, political, economical and also legal. These all factors can directly impact on the performance of company. SWOT Analysis: Itisveryeffectiveandalsoabeneficialprocesstoknowtheefficiencyand sustainability of business. Strengths: It has a good brand name in the transportation sector in United Kingdom. It uses new and latest technology in its business.
It also provides the training to its staff members. This company uses the new marketing strategy in its business. Weaknesses: It has unnecessary actions and also rules. In this the turnover of staff members is high. It deals in only the local part of the travel sector in United Kingdom. This company does not deal in the globally (Papasolomou and Melanthiou, 2012). Opportunities It has a great opportunity to decrease the price of its services. It has an opportunity to increase its business in to the global market. Threats There is large number of competitors in the transportation market. It deals in other sector. Many environmental problems impact on the business. Objective: Main motive of this marketing plan is to enhance the productivity and also growth of business firm which give its contribution in accomplishing the competitive advantage to the business. Under this, the to management of this firm formulates the many effective strategies which is helpful in enhancing the consumers. Target Market: The selection related to profitable target of market is very imperative for the Your Destination business organisation. Its target market will primarilary related to the individual segmentation of the market (Hugos, 2011). It is depend on some instrumental components like growth, profitability and also some risk factors. Your Destination business organisation will reach to the larger market through targeting corporate as well as the individual segmentation of market. Marketing Strategies: Strategies and also policies is the main part of doing the all business related activities. For making the business successful, the top management of this company make the effective strategies.
CONCLUSION It has been concluded from the above given report that marketing plays a necessary and essential role. In this report studied about the various different roles and responsibilities of marketing officer of Your Destination business organisation. There is also studied about the comparison among the two various organisations related to the marketing mix. The different roles and responsibilities of some other departments in context to the marketing department discussed under this mentioned report.
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