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Role of Marketing Essentials - Nestle

This assignment is for Unit 2 Marketing Essentials in the Pearson BTEC HND in Business program at ICON College of Technology and Management. The assignment is a core assignment and is due to be submitted between 6 November and 11 November 2017.

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Added on  2020-07-22

Role of Marketing Essentials - Nestle

This assignment is for Unit 2 Marketing Essentials in the Pearson BTEC HND in Business program at ICON College of Technology and Management. The assignment is a core assignment and is due to be submitted between 6 November and 11 November 2017.

   Added on 2020-07-22

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Marketing Essentials
Role of Marketing Essentials - Nestle_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of Marketing in “NESTLE”.........................................................1TASK 2............................................................................................................................................1P3 Comparison of marketing mix of Nestle to achieve organisational objectives.....................1TASK 3............................................................................................................................................4P4 Marketing Planning of Nestle................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Role of Marketing Essentials - Nestle_2
Role of Marketing Essentials - Nestle_3
INTRODUCTIONMarketing consists of all activities that are involved in creation of time, place andpossible utilities. It can be defined as process of planning and executing the conception,promotions , pricing and distribution of ideas, goods and services to create exchanges to satisfyindividuals and company's objectives. Marketing helps company in gaining high market share.Company's managers target the customers and make strategies so as to analyse who can betargeted. Marketing helps company in making innovative products for the customers accordingto their size, colour, shape etc. it is basically a set of activities that helps in making,communicating, delivering and exchanging offers that creates value for different stake holders(Anuar, Musa and Khalid, 2014). The company which has been chosen here is NESTLE. It is alargest food company in the world and is headquartered in Switzerland. It is having around 447factories which is operating in 194 countries and is employing around 339,000 people. Thisreport will discuss the role of marketing and its interrelationship with other functions oforganisation, usage of elements of marketing mix to achieve overall business objectives and abasic marketing plan will also be prepared. TASK 1P1 Key roles and responsibilities of marketing function(Covered in PPT)P2 Roles and responsibilities of Marketing in “NESTLE” (Covered in PPT)TASK 2P3 Comparison of marketing mix of Nestle to achieve organisational objectivesMarketing planning is a very important process in business environment. It is a processby which company analyses the environment as a whole and its capabilities and then accordinglymarketing actions and decisions are taken. Through proper planning , companies can achievetheir desired objectives (Asaduzzaman, Hossain and Rahman, 2014). The steps that are involvedin marketing planning process of NESTLE are :-Determination of marketing objectives- Objectives are the first and foremost thing thatis set in a company. Determining goals of NESTLE acts as a first step of marketing1
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