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Marketing Essentials of Cadbury Company : Report

   

Added on  2020-07-23

18 Pages5383 Words49 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and Responsibilities of marketing Function................................................................1P2 Relation of Roles and responsibilities in wider context.........................................................4M1 Analysing roles and responsibilities of marketing...............................................................6M2 Significance of interrelationship between marketing and other functions ..........................7D1 Critically analyse key elements of Marketing functions ......................................................7TASK 2............................................................................................................................................7P3 Comparison of marketing mix of two organisations..............................................................7M3 Evaluation of different tactics applied by companies to achieve the objectives................10TASK 3..........................................................................................................................................10P4 Marketing Plan of Cadbury..................................................................................................10M4 Evidence based marketing plan..........................................................................................13D2 Strategic marketing plan that tactically applies 7p's...........................................................13CONCLUSION ..........................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing is a crucial factor for the business working in amarketplace. Attaining growth and success is what every company desirefor. There are various kind of functions and activities which are beingperformed by the company and those are interdependent of each other.Number of essential factor within company are like advertising, promotion,sales and many more (Berthon and et. al., 2012). These kind of functionsmainly helps in launching products within marketplace. Marketing can bestated as process by which the attention of the customers are drawntowards products and services. In order to offer the best services andeffective marketing, high performance employees are needed who canmanage this process. There are number of funnels which are being utilisedby the marketing process in order to reach out the targeting customers andthus make the better sales. In this report, company taken is Cadbury whichis multinational company dealing in the chocolate and coffee products. Thiscompany was established in 1824. There are various factors which will bediscussed within this report like roles and responsibilities of marketingfunctions along with the relation of marketing with other kind of sector.Besides this, marketing mix of two companies along with basic marketingplan will be created. TASK 1P1 Roles and Responsibilities of marketing FunctionMarketing can be stated as one of the crucial factor for the business process. This provideassistance to the company in generating the loyalty and value to the customers in order to drawtheir attention towards the products and services. This in turn allows the managers to reach outthe clients who have high potential by using various kind of techniques. Knowledge is beinggained by this kind of process in order to make effective strategies for the company. So there arevarious kind of policies which are being formed in order to attain high competitive advantagewithin the market (Day, 2011). Generally, sector of marketing is all about by which companytries to enhance the sales ratio along with the profit. 1

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