Marketing Essentials: Nestle's Business Activities and Marketing Mix

UNIT 2 MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is termed out as action that leads to undertake activities as promoting, selling
product or services with effective research on market (Dost, Phieler and Libai, 2019). Therefore,
marketing essential inclusive of media, advertising, sales technique, and publicity these all
considered as effective tool of marketing. It assist to entities to maintain their sustainability and
profitability for longer period.
The present report is based on business activities of Nestle, it is the largest company in
the world that deals in product and services as bottled water, breakfast, coffee, dairy products
and ice-cream etc.
Furthermore, report will cover activities as to define the role of marketing and its
interrelation with other key functions units of organisation. Also, comparison of Nestle will be
undertaken with Cadbury to analyse ways in which entities uses components of marketing mix.
Lastly, Strategic marketing plan will be defined to accomplish the set objectives of enterprise.
MAIN BODY
TASK 1
Covered in ppt
TASK 2
a. Compare the ways of organisation with use of marketing mix.
Marketing mix is defined as tool that aids to undertake set of actions, tactics uses by
enterprise to promote product and services within market (Kumar, Shankar and Aljohani, 2019).
Henceforth, this is mainly used in terms to sell commodities or services to its target customers.
Hence, these are outlined as-:
Basis for comparison Nestle Cadbury
Product This offers wide range of
commodities with line
extension in market (Fitriah,
Rosdi and Yaacob, 2019). It is
firm that providing quality of
products to customers.
However, the product
It is entity that provides wide
range of product attributes to
customers. Thus, decision to
sell the commodities is based
on geographical components,
production cost, demand
fluctuation and competition