Comparison of Marketing Mix: Coca Cola vs Pepsico

MARKETING ESSENTIALS
ACTIVITY 2

Table of content
• Introduction
• Comparison of marketing mix of different organisations
• Strategies used by Coca-Cola for achieving the goals
• Basic marketing plan
• References

Introduction
Marketing can be defined as the set of methods or techniques which are used by
organisations in order to attracting large number of customers so that sales and productivity
of firm can be enhanced. Marketing is very important for business organisations for
promoting their products to large number of customers who can purchase products from
organisation. This function also support the organisation in determining current market
trends and needs of customers so that products and services can be provided to them
accordingly. Chosen organisation for this assignment is Coca Cola that is a beverage
company and having headquarters in Georgia, U.S. Present presentation will discuss about
the diffence of marketing mix between two organisations of same sector along with basic
marketing plan which includes, STP, budget and marketing mix.

Comparison of marketing mix
Marketing mix is a combination of 7 elements which should be considered by marketing
division of each organisation before making any strategy or introducing new products in
market because it supports the organization in achieving its preset goals within specific time-
frame. For this, management of Coca Cola should make comparison of its own marketing mix
with their rival Pepsico so that current marketing position can be identified by them easily.
Comparison of marketing mix between Coca Cola and Pepsico will be discussed in further
slides:

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Particulars Coca-Cola Pepsico
Price It refers to those amount that is paid by
customer so as to receiving goods or
services. Main aim behind formulation of
this strategy is to implement fair prices for
the offerings which can be afford by
customers easily. In addition, Coca-Cola
uses impressive pricing strategies so that
needs of large number of customers can
be attained in a short time period. Further,
company uses fair pricing strategies like
price skimming, cost leadership etc. so as
to defeating their rivals in marketplace.
Price is the amount which is paid by
customer for product so as to satisfying their
needs and wants. Company uses competitive
pricing strategy and for this they provide
promotional discounts and normal discounts
to their customers on bulk buying. This
discounts not only enhance the sales figures
of organisation but also increase the
customer base.

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Elements Coca Cola Pepsico
Product Product is also known as goods and services
which are offered by company in target
market for achieving its business goals in
effective manner. Coca Cola is a big name
in beverage industry and offers around 3500
products across the world. Some main
products of company are Fanta, Maaza, Diet
Coke, Sprite etc. Offerings of firm have
capability of satisfying the needs and wants
of customers and because of this, company
have made its strong position in market.
Pepsico is also one of the strongest player in
beverage industry because it have expanded
its business in breakfast and snacks segment.
Products which are offered by Pepsico are
7up, Mirinda, Pepsi Lime, Crystal Pepsi,
kurkure, Lays that supports the organisation
in increasing their revenue and market share.