Marketing Essentials Assignment

MARKETING ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Roles and responsibilities of marketing function for McDonald's...................................1
P2. Roles and responsibilities of marketing related to wider organisational context.............4
TASK 2............................................................................................................................................7
P3. Comparison of 7P's of marketing of Aldi and McDonald's.............................................7
P4. Basic marketing plan for McDonald's............................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing are described as the native places where all the exchange activities take place
and people get a chance to have interaction with each other. Various tools are included in
marketing like sales promotion, public relations, marketing campaign, etc. These tasks are useful
in identifying differential needs of customers so that products can be offered to them according
to their choices. This is valuable in gaining competitive advantages as the products are produced
in different ways according to potential needs and desires of customers. There are various types
of marketing plans developed which are beneficial in establishing a link between all the activities
so that they can achieve all targets for performing business operations (Al-Ekam and et. al.,
2012). The main role of marketing is to value the differential needs of customers so that they can
get the products according to their choices which would satisfy them. The chosen firm is
McDonald's in the report which is at present the leader in fast food products in UK. This report is
based on the roles and responsibilities of marketing function, Marketing plans are helpful in
identifying positing and targeting and positioning strategies which are useful for performing
business operations. In the present economic era most of the firms are focusing on adopting
marketing strategies so that they can easily satisfy there customers.
TASK 1
P1. Roles and responsibilities of marketing function for McDonald's
Marketing theory: It is the philosophy of management which states that all firms should
analyse differential needs of their customers at the market place. This is useful in taking
decisions in order to manufacture new and innovative products so that they can easily achieve
their competitive advantages.
1

(Source: Marketing Functions, 2017)
Roles and responsibilities of marketing function:
There are different types of roles and responsibilities which are related with the functions
of marketing and described as:
Distribution: This is related with taking decisions in order to distribute goods and
services which are involved in providing services to their potential customers. This process is
useful in analysing various channels by which the products can be distributed. It is valuable for
customers as they can easily purchase the products from different outlets according to their
convenience. Marketing is having the responsibility to see that gaps which arise in between
production of goods and making them available for selling is easily utilised so that they can
easily offer them to their clients. This is useful for them in distributing the goods to customers in
right place and time in order to satisfy them (Brooks and Simkin, 2011).
Market research: It is an activity in which mangers collect the important information
which is useful in knowing about the target customers who can purchase their products. It is
valuable in determining target customers who can increase their profit ratios by consuming the
goods. These acts provide benefits in order to determine the needs and trends of persons in
relation to fulfil their present requirements. This is valuable in gaining success for the business
operations so that they can grow their business activities.
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Illustration 1: Marketing functions