Marketing Essentials Assignment: Apple Inc

Added on - 06 Jun 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of the marketing function......................................................3INTRODUCTION..................................................................................................................3MAIN BODY.........................................................................................................................3CONCLUSION......................................................................................................................5REFERENCES.......................................................................................................................6P2 Roles and responsibilities of marketing relate to the wider organisational context..............7INTRODUCTION..................................................................................................................7MAIN BODY........................................................................................................................7CONCLUSION......................................................................................................................8REFERENCES.......................................................................................................................9P3 Compare marketing mix of Apple and Samsung.................................................................10INTRODUCTION................................................................................................................10MAIN BODY......................................................................................................................10CONCLUSION....................................................................................................................14REFERENCES.....................................................................................................................15P4 Marketing plan.....................................................................................................................16INTRODUCTION...............................................................................................................16MAIN BODY.......................................................................................................................16CONCLUSION....................................................................................................................18REFERENCES.....................................................................................................................19
INTRODUCTIONMarketing can be considered as the most fundamental disciplines of an organisation'smanagement. The major purpose of this report is to analyse various marketing aspects of Apple,a multinational American telecom organisation which develop, design and sells more consumerelectronic, online service and computer software. This will assess responsibilities and roles offunctions of marketing along with marketing mix in order to develop and design a propermarketing plan in context of company.TASK 1P1 Key roles and responsibilities of the marketing functionINTRODUCTIONMarketing is a most important activity which a organisation utilize for interaction withmass or individual numbers of persons. It help an company in making great buying decisions andframe a positive organisation image within in society.MAIN BODYManager consider different techniques as per consequences as well as market conditions.For achieving desired goals it is important for divisions of marketing to perform responsibilitiesand duties in a effective way (Clow and James, 2013). Main duties as well as roles of thesefunctions of marketing can be defined with the help of following points:Management information system:For supporting direction activities of promotion aswell as marketing, market strategies survey and collect information which is linked toconsumers demands and needs are convened by Apple. These information help inavailing authorities as well as managers of company in making typical decision linked toalternative decreases in amount, reasons of fall, structure, products, new trends and publicchoices of their destination.Distribution: their activity of distribution of their destination contains differentequipments as well as instruments which are used for delivering. It is an very mostnecessary aspects of Apple as customers such as those activities which are more effectiveand convenient for delivering services and goods. Properly tools of dispersion of3
commodities are needed to be optimized by an Apple for creating and developing aunique recognition in business. It is required for an company to develop channels whichare more evolving eco-friendly.Price: This is a value of item which a customer has to pay for buying Apple product. Thisrate should be moderate so that more and more customer could afford that by generatingadequate number of profit volume. in context of Apple, this firm have high rated productswhich clients purchase for showing their financial status in front of their family, friendsand society. Apple company is providing best quality to their customers and throughpricing strategy organization has proven them best in industry as they are serving qualityproducts. in exchange of products, firm is charging money which association accepts incash or debit and credit card format (Berkowitz, 2016.). Apple company is quite good insetting up their prices and this is understood by an example i.e. due to high pricecompany gained their market share in industry and is able in competing their businessrivals in industry of technologies in marketplace.Selling: This is a procedure that includes delivery of product to end consumers inexchange of monetary and non-monetary values. to conduct selling procedure veryefficiently, marketing department takes various tools an technologies in use in order tograb attention of numerous buyers and to increase volume of sales. in context of Apple, itshould be consider by company that they are compatible in marketplace by servinginnovated and invented product to their clients. Apple sales mobile phones, laptops,desktops and smart watches etc.Promotion: This is a process of spreading awareness regarding product of company bytelling people that how can product hit their need in most satisfactory manner. There arevarious tools and technologies that Apple can use for fascinating more number of buyerslike marketing department of organization is using television as their main advertisementplatform and Rock as their brand ambassador in respect of iPhone. Apple company ishitting need of show off people and spreading their product as luxury and people can buythem to represent their financial status.Financing:In organisation, monitory resources consists essential part which helpsadministration to regulate and control costs. It is necessary that funds are utilised properlyby management for enlarging business globally. Marketing manager need to ascertain and4
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