logo

Marketing Essentials Assignment: ASDA

   

Added on  2020-06-04

17 Pages4514 Words266 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1Task 1 [PPT and Word]...................................................................................................................1P1 The key roles and responsibilities of the marketing function...........................................1P2 Ways in which marketing roles and responsibilities relate to wider organisation context2Task 2...............................................................................................................................................4P3 The ways in which different organisations apply the marketing mix to the market planning:................................................................................................................................................4P4 Produce and Evaluate a basic marketing plan for ASDA:................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is very vital function of an organisation which is concerned with exchange ofrelationship between company and people. According to American Marketing Association, “anyactivity that is conducted by using a set of institutions as to create, communicate, deliver andexchange goods and services which create value for end users, investors and society”. Marketingis very important for ensuring company growth and achievement of objectives. An organisationneed to have a proper strategic plan for setting a path for all the employees to achieves goals(Campbell and Martin, 2015). Marketing traditionally have 4P's to provide a framework todesign their plan in a specified manner. With the rise of service sector, 3 more P's were added totraditional 4P's. Marketing function ensures that all the requirements are being updated fromtime to time to keep organisation ready to face uncertainties. This report is based on ASDA, aBritish grocery and general merchandise giant. In this project it will be analysed as how it usesits marketing function to boost organisation sales and profitability.Task 1 [PPT and Word]P1 Key roles and responsibilities of the marketing functionMarketing function is a very essential and important part of an organisation as it assist inboosting sales and profitability. In ASDA, there are certain roles and responsibilities which areassociated with marketing department. By performing these activities, it aids organisation inachieving all set goals and objectives. The roles and responsibilities of marketing function inASDA are:Assessing needs of customers: Before establishing any strategy, it is very important tounderstand what clients and end users wants. This can be done through differentchannels, such as; internal and external channel of communication. A strategic plan isrequired in order to ensure proper delivery and achievement of goals.Tracking trends and monitoring competition: It is very important to keep on trackingthe competitors’ position and trends going on in market as to ensure that right strategy isused and implemented.Work and transmit brand values: The marketing department is responsible for creating,developing and maintaining the image of company in market. 1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials of Apple Inc
|16
|4439
|41

Role and Responsibility of Marketing Function : Case Study of Wikison
|13
|3430
|77

Marketing Essentials of Wilkinson in UK
|12
|3066
|53

Construct Basic Marketing Plan for Transport and Distribution Company
|22
|6604
|44

Report on Marketing Strategy of Wilkinson
|23
|6747
|291

Roles and Responsibilities of Marketing in Organizational Context
|9
|2403
|49