Marketing Essentials

Marketing Essentials
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Function as well as tasks of the promotion utility...........................................................3
P2. Functions of marketing.....................................................................................................4
TASK 3............................................................................................................................................6
P3. Elucidate marketing mix..................................................................................................6
TASK 3..........................................................................................................................................10
P4. Promotion arrangement of Cadbury...............................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
Books and journals...............................................................................................................14
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INTRODUCTION
Marketing is measured as a process in which business establishment centre on promoting
their good in mind of its user. The primitive idea of marketing is to increase profit for satisfying
user in both national as well as global market. This report is approved ahead Cadbury. It is a
multinational sweetmeat organisation which is situated in England UK in the year of 1824. This
company run business in approx 50 nations around the globe. There is wide variety of product
which is sold by company such as Dairy Milk, cream egg and many more. This assignment
includes main role of marketing division in organisation. Moreover, it also discuss about how
marketing sector is connected with other function of company. It is necessary for organisation to
describe comparison of marketing mix of Cadbury and its rival firm in order to implement
effective strategy in company. Beside from, this it is necessary to execute appropriate marketing
plan for increasing performance level in an appropriate manner (Arunachalam and Sharma,
2019).
TASK 1
P1. Function as well as tasks of the promotion utility.
It is considered as the important part of business organisation which assists in promoting
functions and activities of business and their product in better way. Apart from this, the
marketing is used for promoting their value in mind-set of user at market place that help in
gaining reasonable profit of rivalries. In context of Cadbury, the role of marketing function that
is mentioned beneath:
Managing brand: It is essential for organisation to maintain brand for rising jumble sale
and prosperity level in prospect era of time. In allusion of Cadbury, their main focus is to target
customer for offering better excellence merchandise to them for satisfying them. It helps in
increasing brand value in the market (Baker and Magnini, 2016).
Accompanying market research: Furthermore, the position of marketing purpose is to
carry out marketing research for assessing need and wants of client at market place. In reference
of Cadbury they take feedback and review of customer for grab the opportunity in order to boost
earnings by useful use of resources in improved mode
Producing internal communication: In suggestion of Cadbury, they describe their goals
product, price as well as strategies to their staff that help in achieving objective in targeted time
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period and it also reducing conflict as well as grievances creating in business organisation. The
main purpose of Cadbury is to maintain healthy relationship with its employees in order to
increase level of productivity level at marketplace
Responsibilities of Cadbury
Satisfying customer necessitate The Cadbury focuses on making successful strategy,
plan and policies for identifying necessity of customer for gaining more profit in improved way.
And also conduct survey in order to execute excellent strategic decision and convert the lead into
sales (Bünte, 2018).
Track trend and market competition: Furthermore it is essential for organisation to know
the trend as well as fashion of market for take best decision for satisfying the need of customer
and also have an idea regarding competition for competitive edge.
Innovation: Innovation play important role for rising sales in upcoming time period. The
primary responsibility of Cadbury is to implement advanced technology in for offer new goods
to its customer. It helps them in retaining customer for a long period of time
Market information: It plays an efficient role in business organisation in which
supervisor of Cadbury take effective decision for tackling situation of market in order to
introduce innovative product at market place. They also assess both micro and macro
environment before they contribute their money towards expansion of their product.
Product scheming and thoughts: As per this process, marketing function focuses on
innovative product in order to satisfy need of user in improved way. Apart from this they
emphasize on unique and specific design for fulfilling necessity of user.
Funding: Furthermore, it is the accountability of manager to maintain appropriate
financial statement for organisation in order to gain more and more profit in future period of
time.
From the abovementioned analysis it has been assessed that marketing function plays an
important role through which Cadbury identify the demands of user in improved manner. It helps
the company in providing superior quality product as well as services to its customer at relatively
fewer prices.
P2. Functions of marketing
Marketing is described as a practice through which there are different activity and function
which is carry out by director for attracting ample of customer for their goods and services for
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