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Marketing Function Assignment - Solution

   

Added on  2020-10-04

12 Pages3970 Words31 Views
MARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing function...................................................................1P2 Roles and responsibilities of marketing officer in organisation............................................3Task 2...............................................................................................................................................5P3 Compare different organisation with base of marketing mix with planning.........................5Task 3...............................................................................................................................................7P4 Evaluation of marketing plan.................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is the thing which is needed by every company to satisfy needs andpreferences of customers. Generally concept helps in making relation in between the consumersand firms. This is used to attract large number of audience in perfect way. Marketing should bedone in creative manner so that customers can shift their satisfaction from existing company totowards he/she get attracted (Wilson, Zeithaml., et. al., 2012). The report is based on entityWilkinson which is a retail company in UK and many countries are also covered by the firm withhaving more than or around 400 stores. The business was founded by LISA WILKINSON in theyear approximately 1930. Firm has been for household essentials like cleaning products,stationary, pet products and kitchen wares, health and beauty lines etc.. report will discuss aboutthe roles and responsibilities played by marketing mangers and its relation with widerorganisation and comparing the company with other firm in context of marketing mix and whatthe plan is followed by the Wilkinson to achieve its goals and objectives. TASK 1P1 Roles and responsibilities of marketing functionMarketing plays various roles and responsibilities for the firm. Thus the concept is veryuseful for those companies who are introducing their product or either existing companies has toprovide a information to the large market in effective way (Jobber and Ellis-Chadwick, 2012).Although marketing helps firm to attain their goals and objectives and to earn profits in rightmanner by satisfying the customers.The function helps in collecting the information about market, which can be used by theentity in right manner and can use those information in decision making for success oforganisation. The various function of marketing is as follows: Marketing information management: The management is responsible for using data inright manner. Wilkinson has to make a research in market that what type of things are availablein market and is customers are satisfied with that and any changes in consumers needs andwants. Collecting all such information helps the entity to use those data in right manner andproduce those items and services which can satisfy the needs and wants of consumers ineffective manner. Management has to use this data in decision making for the market and has to1

evaluate the decision in perfect manner which will help to entity achieve its targets andobjectives. Promotion: The Wilkinson uses many other promotion technique which help thecompany to attract the many consumer towards their retail store. Promotion helps the business inproviding a information about the new product or any new things in existing items and serviceswhich helps the consumers to take advantage of that thing in right manner (Lovelock, 2011).Promotion can be done by Wilkinson in various ways like advertising, personal selling andpublic relation etc.. this function helps the firm to earn profits and satisfy needs and wants of theconsumers in perfect manner. Through this concept firm can tell to large customers aboutavailability of items and services in their store at reasonable prices. Distribution: This is something which is used by the retail store. To provide productsand services to ultimate customers on time. Firm chooses the best distribution channel to sendtheir items through transportation. Thus transportation is that thing which helps in carrying theservices and items from one place to another place in right way and with safety. Decision aboutthe distribution is crucial. 2source 1: Marketing Function

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