Introduction to marketing essentials
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Added on 2021-01-02
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MARKETING ESSENTIALS INTRODUCTION 3 MAIN BODY3 1.Introduction to the concept of marketing, including current and future trend.3 2. The concept of marketing can be defined as a strategy of a company which aims to satisfy the customer needs, increasing sales of company and users of revenue. Cadbury is one of the world leading confectionery organisation, has adopted the marketing concept that helps it to keep to grab all the competitive advantage in market.
Introduction to marketing essentials
Added on 2021-01-02
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................31.Introduction to the concept of marketing, including current and future trend.........................32. What are the different marketing process.?.............................................................................43. Explaining of the role and responsibilities of a marketing manager of the Cadbury Plc........64. Explaining how marketing influences and interrelates with other functional departments ofthe organisation...........................................................................................................................75. The value and importance of the marketing role in Cadbury Plc..........................................86.The significance of having effective interrelationships between different functionaldepartments.................................................................................................................................97. Different ways in which Cadbury applies the marketing mix to the marketing planningprocess as compared to other organisation..................................................................................98. An effective Marketing plan for Cadbury Plc.......................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is the crucial tool in the organisation's success. It is essential in understandingthe customer needs and changing business environment. Commercialism strategies and planningprocess helps in building the customer relationship that driven the organisational revenuemaximization and increasing market share. The present report is based on the marketing essentialwhich are required by Cadbury plc. The present report will discuss about current and future trendof merchandising. The report will also depict different process. Further, report will discuss theroles of marketing manager and importance of marketing in Cadbury Plc. The report will alsodiscuss how commercialism influence the activities of different department in Cadbury. Adetailed comparison will be discussed on the marketing mix of Cadbury and its competitor. Thereport will discuss a brief marketing plan of Cadbury plc.MAIN BODY1. Introduction to the concept of marketing, including current and future trend.Marketing is a set of process and a business function which are involved in the activity ofcreating, delivering and communicating product or service value to the customer. Marketing isall about managing customer relationship which results in achieving the business goals andobjectives. The concept of marketing can be defined as a strategy of a company which aims tosatisfy the customer needs, increasing sales of company and maximization of revenue. It helpsthe organization to be competitive in the market (Bauer and Auer-Srnka, 2012). Cadbury is oneof the world leading confectionery organisation, has adopted the marketing concept that helps itto keep to grab all the competitive advantage in market.There are five different concept which can be adopted by Cadbury plc to carry out anddesigned its marketing strategy. They are:Production concept: This concept states that the product which are easily available andaffordable will be more favourable to the customer.Product concept: In this concept the marketing strategy focuses on producing theproduct which can offer best quality, performance and with the best features to thecustomer. This strategy focuses on the process of continuous improvement in product.
Selling concept: This strategy enforces the marketing team on the promotion, ascustomer will buy the product of the organisation whose sales are on large-scale.Marketing concept: this concept focuses on the strategy to achieve the organisationalgoals (Kumar and Reinartz, 2018). The company can achieve the goals when they knowthe current trends and demands of the target market, and delver the product which cansatisfy the needs of the customer better than the competition.Social marketing concept: This concept defines the strategy where the company deliversthe product to the customer which can help to maintain and improve both the consumer'sand society value. The current and future trends of marketing concept are:Social media marketing: With the increasing in the trend of technology, the trend ofmarketing through social media is increasing. The social media network like Facebook,Instagram, twitter is becoming a trend of promoting the products. Retargeting Champaign: It is a process of promoting and selling products through internet(Homburg, Jozić and Kuehnl, 2017). It is the process of marketing and proing the productthrough more than one marketing channel including the company's website.Future trend of marketing can be based on the trend in the past, that will help ingetting idea regarding the future wants. With the continuous increasing in the technology, withtrend of customisation by users itself. Cad-bury has to take care of the taste, flavour, size andshape of the products (Padley ed., 2018). The customization trend is going to increase in thefuture, and company has to make strategy to formulated and implemented this strategy in futurealso.2. What are the different marketing process.The process of analysing and identifying different opportunities in the market, selectingthe target market and development of the marketing mix with the proper management of themarketing efforts (De Mooij, 2018). There are 4 marketing process step that Cadbury plc need toconsidered that involved in targeting the right process in the market. Following are the marketingprocess steps:1.Analysis of the opportunities in the market:
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