Marketing Essentials of Cadbury Report
Added on 2020-07-22
17 Pages5444 Words27 Views
MarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing functions...........................................................3P2 Roles and responsibilities of marketing relate to wider organisational context....................5TASK 2............................................................................................................................................8P3 Comparison between two organisations by applying marketing mix for accomplishobjectives.....................................................................................................................................8TASK 3..........................................................................................................................................10P4 Evaluation of basic marketing plan......................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing can be defined as a process in which exchange of goods and services takesplace for satisfying the needs and wants of the customer. Here basically buying and selling ofgoods and services are conducted in market (Baker and et. al., 2016). There are various types ofactivities that are conducted here are like producing, communicating and delivering products tocustomers as per the needs and wants of customer. It is a very important process which needs tobe implemented in any company. The marketing managers are required to understand the marketvery well so that they can know what customer actually wants and therefore they can producesame types of goods. The organisation which will be referred in this report is CADBURY. It is aconfectionery brand which is operating since 1824 by John Cadbury. It is mainly producingchocolates which are famous all over world. In this project, discussion will be held about rolesand responsibilities of a marketing function, their interrelationship with other functions ofcompany, its marketing mix and finally a marketing plan will also be prepared here. TASK 1P1 Key roles and responsibilities of marketing functionsAccording to AMA, “Marketing can be defined as process of creating, communicating,delivering value to its customer and also managing customer's relationship in order to givebenefit to organisation”. Since every company wants that they should make more and moremoney so they need to do marketing in an appropriate manner. This will hell them inunderstanding market from closely and thus they can produce goods and services as per theneeds of market. Marketing is not an an easy task and lots of activities are being conducted inthis so as to make it a successful process. It plays a major role in achieving the goals andobjectives of company. It is considered as a wider concept in companies as each and everyactivity that is conducted in the company is connected with marketing (Bastable, 2016). Thereare so many concepts and function of marketing which is required to be understood by themarketing managers of companies so that it can be implemented by the company in an effectivemanner. In CADBURY also, marketing plays a very important role in selling their productseffectively all around the world. So, the roles and responsibilities that are associated withmarketing function in CADBURY are as follows :-Marketing Information System(MIS) :- It is the responsibility of marketing managersto investigate about the needs and wants of customers in the market so that they can produce
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