Marketing Essentials Assignment Solution - Cadbury firm

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key role and responsibility of marketing function................................................................1
P2 How responsibility as well as role of marketing has relate to wider firm.............................4
TASK 2............................................................................................................................................5
P3 Ways of implementing marketing mix components by different organisation......................5
TASK 3............................................................................................................................................6
P4 Develop marketing plan.........................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is a process of selling product and services by analysis clients’ needs and
wants. Through this firm are able to achieve goals and objectives in limited period of time. It
refers to activities of enterprises which are associated with selling as well as buying goods and
services. It covers advertising, promotion, market research and many more. In this report
selected organisation is Cadbury and analyse its market position at market place (Babin and
Zikmund, 2015). Cadbury is a one of the well known international brand at global level
according to “The Daily Telegraph” in 2013. company was establish since 1824 in United
Kingdom. In this assignment, covered components are key role and responsibility of marketing
function, elements of marketing mix and develop marketing plan.
TASK 1
P1 Key role and responsibility of marketing function
Marketing is a function of several activities like promotion, advertisement, market
research, selling and buying product or many other it helps company to satisfied consumers in an
effective manner.
Current and future trends of marketing: In current business scenario, modern marketing
action of plan has been used like internet, social media marketing, gorilla marketing strategies
etc. In future, latest technology as well as innovation is a develop core competences of firm so
that it is a management responsibility to change their working style, machinery etc. to
completing work automatically (Baker, 2014). Through this, firm are able to produce high
quality goods and services resulting into achievement of objectives in given time frame.
Marketing manager perform wider role at work place and all other department has
affected by it. There are various role and responsibility of marketing function that are explain as
follows: Development of product: It is a one of the most important function of marketing through
this firm are capable to achieve their goals and objectives in limited period of time.
Marketing department of Cadbury conducts market research in order to identify
consumers preference, needs, demand, perception etc. For this they have use different
method of data collection like questionnaire, focus group interview, group discussion,
survey, in-depth interview and many more accordingly develop product to get higher
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customer's satisfaction (Batt, 2013). Cadbury offer number of good to their buyers like
Dairy milk whole nut, Dairy milk whole nut chopped, Dairy milk Tiffin and more. Price determination: In present market, number of meddle class person is very high as
compare to poor as well as rich. So that, most of buyers are price sensitive in their nature
and easily switch brand when they find out economic product. Management of Cadbury
has developed pricing strategies in which they offer goods at different prices thus help to
attract larger number of individuals toward their product. For example, 15gm 5star at
rupee 5; 85gm Fruit & Nut at rupee 40; 30gm Dairy Milk sell at rupee 10 and many
more. It shows, Cadbury are producing commodities for all kinds of market segment. Selling: Selling is a unique process in which firm sale their product and services through
several methods like direct and indirect selling, distribution through different channel and
many other. Cadbury has used various method of selling to increase reachability in all
segment (Chinn, 2017). They have directly meet with their distributors those are living in
different nations as well as location resulted Cadbury are able to sell product through
smallest store. Firm are also selling commodities by online or internet mode, malls,
airports etc. Promotion: In order to reach each one segmentation in depth it is very important to
promote product through almost all type of promotional modern as well as traditional and
Cadbury do the same. In which they use newspapers, social media sites, internet,
billboards, hoardings, brochure, point of sales materials and many more. Through this,
company are capable to get attention of large number of individuals toward their
promotional material as well as firm product resulted increase overall brand values and
image in client’s eyes. Finance: Financial manager of Cadbury has developed budget for each one division
through this they are able to manage inflows as well as outflows of the money effectively.
It is a financial manager are responsible for find out most appropriate sources fund from
several like bank, capital venture, depth, share equity, debentures, investment institutions
and many more (Desai, 2013). Marketing department has provide information related to
expenses to fund division like promotions activities, advertisement, market research and
many more accordingly financial manager make budget for marketing department.
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