Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
• Marketing Mix
• Marketing plan
• Conclusion
• References

Introduction
Marketing refers to the process of promoting products and services in order to attract
customer and retain them for long period of time. In other words, it is an essential part
of business through which it grows and develop. Along with this, marketing is a kind
source due to which an organization is able to increase its sales as well as earn high
margin of profits.

Marketing Mix
Marketing mix refers to all those factors that can help company to attract and influence
customers to buy product offerings. This includes all those factors which can be
controlled by organisation and play a major role in increasing sales of company.
Marketing mix consist of 7 P's such as product, price, place, promotion, process, people
and physical evidence. It is a tool for developing effective marketing strategies in order
to increase profits of company.