Marketing Essentials and Applications

This assignment covers various aspects of marketing, including its definition, functions, and importance in business and society. It also delves into specific marketing practices such as social marketing, human resources marketing, and community-based livestock breeding programs. The assignment provides a thorough understanding of marketing concepts and their applications in different contexts.

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing functions...........................................................1
P2 Roles and responsibilities of marketing relate to wider organisational context....................4
TASK 2............................................................................................................................................6
P3 Comparison between two organisation by applying marketing mix for accomplish
objectives.....................................................................................................................................6
TASK 3..........................................................................................................................................10
P4 Evaluation of basic marketing plan......................................................................................10
CONCLUSION ............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is the concept which can be considered as tool for completing all kind of
activities for the exchange of products and other services which are mainly sold to one another.
As per terms of marketing, “ Marketing can be stated as set of activities along with various
companies for the process of communicating, creating and thus delivering the offers which can
create customers and market as well” (Definition of Marketing. 2017). Cadbury is the company
which was mainly founded in 1824 and since has been dealing in confectionery services and
products. Multiple kind of factors which are being highlighted within this report are like roles
and responsibilities for the functions within company. Apart from this, there is the marketing
mix for the company which can be used for evaluating steps for attaining goals and objectives.
Apart from this, operations can be applied within business process along with marketing which
can be formulated in effectual manner.
TASK 1
P1 Key roles and responsibilities of marketing functions
There are different sort of entrepreneurs who has the need of producing more measure of
income alongside appropriation of devices and procedures with a specific end goal to finish the
targets. Subsequently, different sort of capacities in regards to advertising should be
comprehended in viable and appropriate way with a specific end goal to finish all sort of
exercises and tasks in better way and accordingly it ought to be identified with the showcasing
data framework to financing (Baker and et. al., 2016). This can be expressed as term which is in
effect for the most part used by the organization however it is difficult to perform. Showcasing
can be expressed as term which has wide nature and because of which assessment is being
required for representatives and organizations who has the outlook of promoting and offering as
single idea. There are various capacities which are being distinguished in regards to idea of
promoting which thusly can be comprehended by organization's administration for doing all sort
of tasks with all sort of exercises in better way (Seven Functions of Marketing. 2017).
Supervisors of Cadbury has need on assessing the seven capacities which are for the most part
performed under the idea of promoting which are being portrayed underneath:
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Illustration 1: Marketing
(Source: Marketing Functions, 2017) Marketing Information management: In this kind of factor, it is all about gathering the
crucial data by using numerous kind of resources for the company for the purpose of
making the process much more effective and better results oriented. This will mainly
allow the company for bringing improvisation within products and services given. Distribution management: This has the better level of process in which company can
mainly manage all kind of activities regarding distribution for certain services and goods
within better and effectiveness mode. Manager of the Cadbury has the crucial role of
evaluating the process manufacturing the goods and services and thus mainly conduct the
research in order to attain all kind of modifications which can be implemented (Bastable,
2016). This kind of factor is highly essential for looking out for the areas as per demands
and desires along with having products supplying while dealing. Product or service management: This kind of factor is highly essential and effective
manner along with having better and effectual services. It is highly essential for the
company for making optimum utilisation of resources in better and effectual manner
along with having better level of goods production which in turn can better level of
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experience. This can give better level of process of distribution along with management.
Hence, it is very necessary for company like Cadbury to manage the production ratios
and profitability as well in order to have growth. This kind of company has main;y
formulated the strategy in which product will be delivered as demand will be there which
in turn has given positive kind of feedbacks in confectionery items (Berkowitz, 2013).
Process can be made much more better so that objectives and tasks can be attained in
effective manner. Pricing: This kind of factor is the pre-famous and basic factor for the association as
whole process and advantage extents depend upon it. It is significantly principal for the
association to look at the market and thusly get the best fitting assessing framework
remembering the true objective to expand the arrangements close by the wage so every
one of the threats which are joined with it can be constrained . Generally evaluating is
being done in the wake of surveying the cost of making the thing and thusly the net
income is being picked (Brychkov and et. al., 2017). Nearby this, while figuring
assessing method it is significantly fundamental for the head of Cadbury to pay
uncommon personality to the contender framework with the objective that effective one
can be gotten by association and in this way association can have more salary made. Promotion: Size of every kind of company is different in nature and they have the similar
types of strategy which are mainly adopted for having same kind of position within the
marketplace for data presentation mainly for every kind of customer. There are various
kind of promotional activities which are mainly conducted for creating awareness for
certain kind of services and products (Cabrera and Williams, 2014). There are multiple
kind of factors of promotional activities which are highly essential for the Cadbury and
thus they can mainly choose the better level of activities which in turn can help out in
applying the process and operations in better way. Selling: Each and every company who is dealing within marketplace has the motive of
conducting this kind of procedure and this kind of process will mainly happen among the
buyer and seller within monetary terms for services and products. Various kind of steps
which can be taken is process evaluation in order to mainly improve the profit ratios
present for every kind of buyer. Selling process can majorly be facilitated by the Cadbury
in order to make them available for every kind of buyer.
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 Financing: Every kind of company who is dealing within marketplace has to run their
business with some kind of operations and other functions and that too effectively.
Multiple kind of tasks and activities are being conducted which in turn can be carried out
by the finance sector. Effective and efficient role is being played by marketing's number
of approaches for managing profit ratios (Griffitts, 2016). Cadbury has mainly
established the value of brand which has been mainly established by Cadbury within the
sector of confectionery items. This has been mainly done by adopting the revolutionary
techniques of promotion so that high amount of fund can be arranged.
P2 Roles and responsibilities of marketing relate to wider organisational context
There are various kind of tasks and activities which are being operated within the
business company and they play crucial role in accomplishing the mission. Multiple functions
are are present within marketing which are mainly conducted and thus this can be mainly
understood by every manager for taking the better kind of decisions. Multiple kind of companies
are mainly present within the structure which is highly unique and different from one another
along with having delegation of roles and responsibilities (Hoeffler, Herzenstein and Ginzburg,
2015). Multiple kind of functional areas which are highly observed is the environment of
business which are mainly described below: Finance and marketing: There are mainly two kind of sectors which ate finance and
marketing which are highly linked to one another. This kind of relation is mainly
explained by the example like conduction of event for the promotion and thus for that
budget can be formulated. This kind of budget can be made and passed in by the finance
sector so that campaigns can be conducted by funds which are allocated. Crucial role is
being played by the manager for evaluation of every type of aspect and thus it can better
the level of process and market (Hoffman and Turley, 2015). Certain kind of activities
can be conducted along with the events and thus for that funds are mainly allocated by
the finance sector and this in turn will enable them to reach every kind of customers.
Mainly there are two kind of sectors which are finance and marketing of the company
which are pillars for attaining growth. Human resource management & marketing management: There are number of
components alongside division who has been working with organization and thus are
identified with each other. In this sort of case, There are number of capacities which are
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being resolved who has the capability of having effect on process. HR office assumes
better part inside promoting division where the attention is on contracting out the
reasonable staff which has better and suitable abilities on working. Consequently, it is the
obligation of HR supervisor for selecting the successful and superior worker applicant
alongside ownership information . There is the best possible way which should be
comprehended for choosing the best faculty by HR chief of Cadbury with the goal that
different sort of assignments and exercises can be gotten in better and successful way. Customer service & marketing: There are pioneers and supervisors who assumes critical
part in development and accomplishment of organization. Thusly, it is exceedingly basic
for organization like Cadbury for recognizing the parts and obligations regarding
directing different limited time occasions. There are number of divisions which are
recognized and most vital one is the clients who are reason for development of
organization (Karasar and Öztürk, 2014). There are number of advertising capacities
which needs to work with client administrations for settling all sort of issues which are
being seen by organization in up and coming time so as to influence the pitching to
process significantly more better . By different sort of inventive ways, issues can be
settled in better way. Henceforth, exchanging up of basic information by showcasing
group with intention of directing fitting advances which are being confronted. Research and development & marketing: There are multiple kind of innovation which is
being done for every kind of business in order to profit ratios along with sales which in
turn can mainly be enhanced and production as well. There are various kind of inventions
which are done by conducting the development and research and development for
creating the easiness among every task and activities. In this kind of system, various kin
of innovation is mainly being done by this sector in order to collect the genuine data
which in turn has been formulated with motive of having better list of inventory in
effectual manner. Manager of the Cadbury has this concerning factor which in turn can
bring innovation within the operations which are being conducted by the marketing sector
for accomplishing roles and certain responsibilities in nice manner. Sales and marketing: There are various kind of products which are mainly dealt by the
selling team as per the data which in turn can be provided by the marketing team where
the accurate list for data which is given. There are mainly two kind of sectors which are
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marketing and sales which are linked and thus they mainly work upon the data which is
being provided (Kennedy and Parsons, 2014). Demand within the market is being
evaluated by the Cadbury's manager for the basis of production which can deal in
manufacturing. There are number of activities which company conducts by the sales team
within the market where there is need of giving out the data by the marketing team.
 Production and marketing: Data is being mainly collected by the company for multiple
kind of services and products and most of the data is being collected by the external
sources. Crucial role is being played by the marketing team in delivering the data which
in turn helps out in manufacturing the services and goods along with various kind of
products and services. Hence, list has to be made by the manager which can be given to
the management team so that quality can be maintained of services and products. Number
of roles and responsibilities are being performed by Cadbury.
TASK 2
P3 Comparison between two organisation by applying marketing mix for accomplish objectives
There are number of companies who are dealing within marketplace has mainly focused
upon the setting up the targets in order to bring sustainability within the market for long period
of time. This in turn can mainly be done by attaining the objectives along with various kind of
tools and techniques for accomplishing the objectives. Marketing mix can be stated as one of the
effective started model for the marketing which can give out the facility for an effective position
within marketplace and that too for long period of time (Lane, 2016). Multiple kind of
techniques are present within market which is being adopted by the company for brand
promotion along with certain kind of products within the marketplace.
Cadbury is one of the effective company which has the brand value which is high in
nature among all other kind of competitions within same kind of sector. Apart form this, high
level of competitors are mainly present within market who can make an impact upon the
company along with systems while considering it.
Marketing mix can be promoted by the company and thus business can mainly adopts the
certain kind of tools and techniques with the motive of evaluating and uplifting the brand image
and goodwill by considering various context of different account (.PESTLE Analysis of Cadbury.
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2017). Main competition of the Cadbury company is Nestle of whom the PESTLE Analysis has
been done:
Basis Meaning Cadbury NESTLE
Product There are multiple
kind of offers which
are being given by the
company. This is done
with motive of
fulfilling the wants
and needs in effective
and better manner.
Physical product is the
one which is being
sold by retail sector
company.
Dairy Milk, 5 star,
Perk, Temptation
KitKat, Munch, Milky
bar, Polo power Mint
Price This is one of the
factor on which the
product is mainly
exchanged with
another one in
monetary terms.
Products and services
are being sold at
certain price which is
being set at marginal
cost. Within the
economical factor, as
per the value of
products which are
mainly delivered.
Price of the Cadbury
which can be started
from low value which
in turn can mainly
uplift the brand value
which in turn can get
higher.
Multiple kind of
products which are
being sold by Nestle
company in lower
rates and thus they
have aimed for small
kind of groups.
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Place Certain places which
are being targetted by
the company in order
to have high amount of
customers. Various
kind of places which
can be targetted by
company where there
is high rate of
transportation.
Goods are mainly
produced by the
Cadbury company as
this will facilitate the
clients in better and
effectual manner.
Multiple kind of stores
which are present by
which goods are
mainly supplied so
that every kind of
customers can be
reached.
Multiple kind of
products which
company sells are not
much famous or
popular and thus in
result production of
goods are not high in
nature and thus they
are difficult to find.
Promotion This is one of the term
which can be stated as
concept of the
marketing mix where
there are high number
of factors which can
mainly be utilised for
taking help out in
development of
product with the
goods to one another.
Various kind of
strategies which are
mainly utilised by
Cadbury and thus they
can give numerous
kind of offers for
customers which are
enough to draw the
attention of customers.
There are numerous
kind of tools and
techniques used for
promoting the
products of NESTLE
along with publishing
on internet which can
exist in nature.
People This kind of term
which is being utilised
by an organisation
because crucial role is
being played within
the operations along
There is preparing and
improvement gave by
Cadbury to each
worker for each
organization with the
goal that it can
Training is being
given to the
employees by
NESTLE along with
having a
differentiation for the
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with process of
workers, clients and
many more. This kind
of factor is mainly
being utilised by the
management for
understanding in
effectual manner and
this will allow the
objectives to get
accomplish in
effectual manner.
distinguish
indistinguishable holes
among aptitudes.
There are number of
abilities alongside
strategies for an
individual,
administration which
thusly can assist in
achieving points and
goals in better way.
Cadbury so that
company will not
have high kind of
resources and
employees in better
manner.
Process This sort of process is
profoundly basic for
quitting better process
for working so
activities can be
overseen for working
with every last sort of
target in compelling
way.
Various
administrations
alongside items which
are provided to
customers by help of
the workers who give
great help to rendering
abnormal state of
value alongside
fundamental
administrations for
each sort of client
inside organization.
There are various kind
of products which are
mainly manufactured
and thus they are
mainly supplied
which are low in
nature along with the
profit margins which
are not high in nature.
Physical evidence Alongside
correspondence, there
is consistency for
marking which implies
There are different sort
of administrations
which are high in
quality for implying
Company mainly
produced the products
and they are mainly
physical in nature and
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that there are different
sort of items which are
for the most part
physical in nature for
an association.
the physical proof for
organization so as to
influence them to
bargain inside
commercial centre in
powerful way.
that is being related
when compared to the
Cadbury.
TASK 3
P4 Evaluation of basic marketing plan
Multiple kind of factors are involved within the plan of marketing like plans of business,
objectives, mission and vision for the company. Budget is the most essential factor which plays
essential role in conducting the various kind of activities. This process can be stated as time
consuming process when it comes to deal with various kind of products and services provided by
the company (Mittal, 2014.). There are multiple kind of marketing plan which mainly includes
the various kind of aspects which are mainly described below:
Vision of Cadbury: “Working together to create brand people love”.
This type of statement is all about managing the work as team where it is being created
and certain products are being manufactured which in turn can mainly enable for the brand
recognisation.
Mission of Cadbury: “Cadbury means a quality; this is our promise. Our reputation is built upon
quality; our commitment to continuous improvement will ensure our promise”.
This kind of statement which is all about working of the company which is the quality range of
the products. This is very essential for management and manager of the company to use the
resources in optimum manner and thus there is high level of satisfaction which should be given
to the customers. This can be mainly secured for the future time for the improvisation within
services and products.
Objective of Cadbury: This is one of the effectual and needed which are mainly considered as
one of the effective step which is mainly considered as guidance which in turn can provide help
in accomplishing the growth and success in effectual and effective manner (Mueller and et. al.,
2015). There are various kind of objectives which are described below:
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 To raise quality of chocolates
 To produce tasty chocolates.
 To operate in marketplace To open many new outlets in market.
Situational analysis: Business operations are a major part of business where it is really important
to determine all kind of internal forces in a business which ultimately made direct or indirect
response towards it. This get done through analysing and performing SWOT analysis and
management abilities and capabilities in order to determine environment where customers aspect
analysis is also important aspect in nature of frame (SWOT analysis of Cadbury. 2017).
Strength Weakness Opportunities Threats
Cadbury is one of the
biggest association
which is available in
around 200 nations.
There are a significant
number of the
hindrances however
among them most
fundamental one Is
that India which is
biggest market of
Cadbury has its real
part as provincial
because of offers gets
affected.
An essential
shortcoming of an
affiliation can progress
toward getting the
opportunity to be open
passage in which
association need to
target and infiltrate in
country districts for
more market openings.
Dispersion cost is high
in nature and because
of which cost has been
expanded alongside
fuel cost and
transportation. Along
these lines, return
increments while the
cost hole for some,
more organizations.
There are different sort
of items alongside
administrations which
have any sort of
contender.
There is the high time
when generosity of
organization will be
affected as there are a
considerable lot of the
cases by which a
significant number of
clients who has
negative recognition
For this organization,
main consideration is
taste and friends has
hold in Indian market
where the general
population like little
chocolates for eating.
Hence, presenting new
sort of flavor for the
In present day
situation, individuals
has turned out to be
more wellbeing
cognizant and in this
way they lean toward
solid squeeze as
opposed to expending
chocolates.
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for organization. results of organization.
There are a large
number of the items
which are being sold
by organization like
Dairy Milk, Bournvita,
Oreo which thus can
give assistance in
bringing supportability
inside organization.
There are a
considerable lot of the
shortcomings where
the quality should be
made substantially
more great.
This thusly can mostly
enhance the items by
the assistance of
advancement and
upgrade which thus
can make open door
for organization.
This can give
fundamental interests
which can primarily
diminish from since
couple of years and it
will prompt danger for
organization.
This is highly essential for the business which in turn can evaluate for various kind of external
factors for the marketing as well. This will allow the company for attaining maximum growth for
accomplishing the objectives in better and effectual manner. PEST analysis of the Cadbury is
described below:
 Political – In UK the recent trends show that the government has changed the practices
as it has become liberal democrat from labor party. It has different major influence on the
operations of referred enterprise. It has developed pressure on the enterprise to employ
more people so that the norms of the legal party are maintained. It effected the quality of
work force which can be imported from other parts of the world. Apart from this the
investments of the organization also gets effect due to the change in the present taxation
policies. It becomes difficult to maintain the prices of products when the fluctuations are
not certain in the restrictions of government.
 Economic – As the product in which the refer enterprise is dealing in belongs to
consumer good it is less effected by the change in the economic conditions of a nation.
Increase in the profit margins are results of variations in the products used by Cadbury to
make its final goods.
 Social – this is another factor through which the functions and operations of an enterprise
are effected. Cadbury products are developed by Quaker family who were against the
alcohol and hence this was used as a base for promotion. As products of this brand are
not much healthy and excess intake of same leads to obesity it sometimes has to face a
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social challenge. Many health experts suggested people to lessen their intake of chocolate
and candy, which is likely to affect Cadbury sales in the coming time.
 Technological – It is a factor in which the organization gets effected due to change in the
present applications. It becomes important that the latest technology is used so that the
competitive advantage can be received.
Formulating the budget is highly effective which is very crucial for a business which in turn can
mainly conduct the own kind of activities in better and effectual manner. Budget is being
formulated by the manager of Cadbury for number of expenses along with savings which are
being included for plan implementation in better way (Pappas, 2017). By this, there will be the
major work done for the business along with the marketing budget which is being described
below:
Marketing budget
Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial money 55000 12600 14200 20000 16000
Investment 20500 14800 16000 14200
Total 50000 33100 29000 36000 30200
Marketing
expenditures
Advertisement 9600 6700 6200 6000 6400
Sales promotion 2000 2000 4500 3000 8500
Direct marketing 7000 6000 2000 7000 2000
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Total 18200 14700 12700 16000 16900
Available balance 31800 18400 16300 20000 13300
CONCLUSION
From the above report this has been summarized that marketing is an important tool for
enterprise and helps it much in reaching to the targets. A range of functions are performed by this
section which helps in delivering the quality items to ultimate user.
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REFERENCES
Books and Journals
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Berkowitz, E. N., 2016. Essentials of health care marketing. Jones & Bartlett Publishers.
Brychkov, D. and et. al., 2017. Social marketing and systems science: past, present and
future. Journal of Social Marketing. 7(1). pp.74-93.
Cabrera, S. A. and Williams, C. L., 2014. Consuming for the social good: marketing, consumer
citizenship, and the possibilities of ethical consumption. Critical Sociology. 40(3).
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Griffitts, M., 2016. Human Resources Marketing and Recruiting: Essentials of Internship
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Mueller, J.P. and et. al., 2015. Community‐based livestock breeding programmes: essentials and
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Pappas, N., 2017. Effect of marketing activities, benefits, risks, confusion due to over-choice,
price, quality and consumer trust on online tourism purchasing. Journal of Marketing
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