Marketing Essentials for Travel and Tourism

Marketing Essentials for Travel and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1 ...................................................................................................................................1
Roles and responsibilities of marketing function ........................................................................1
Roles and responsibilities of marketing and interrelationship between functional areas of the
organization..................................................................................................................................1
ACTIVITY 2 ...................................................................................................................................1
Identifying business and marketing objectives............................................................................1
Elements of the Marketing Mix...................................................................................................2
Marketing plan help in achieving marketing objectives .............................................................3
Comparison between two organization .......................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Thomas Cook Group PLC is travel Group Company which was founded in year 1841. It
is working under the travel & tourism along with that hospitality industry as a leading company.
The company's headquarters is in London, England, United Kingdom (Mele and Cantoni, 2017).
It provides their customers travel agencies services, booking services, package holidaying
services and accommodation services at the global. Its key people are Frank Meysman who is
Non-Executive Chairman and Peter Fankhauser who is chief executive officer (Smith, Rees and
Murray, 2016).
It will identify the business as well as marketing objectives, marketing mix (7P's),
achievement of marketing objectives through marketing plan and comparison between the
marketing mixes of the two organizations.
ACTIVITY 1
Roles and responsibilities of marketing function
Covered in ppt
Roles and responsibilities of marketing and interrelationship between functional areas of the
organization
Covered in ppt
ACTIVITY 2
Identifying business and marketing objectives.
Thomas Cook is one of the leading best travel and tourism industry group which is
providing leisure travelling related services to its customers. Business objective of every
business organisation should be specific and clear so that strategies and plans can be made
accordingly for its successful attainment and profit maximization. With proper allocation and
planning these objectives can be achieved by making use of best marketing as well as
promotional activities.
Business objectives of Thomas cook includes:
 Providing substantial benefit economically to all its customers with proper and
sustainable use of natural as well as environmental resources (Festa and et.al., 2016).
 To give a seance of relax and make the client or the guest feel relax at the time of
availing the traveling service being provided at reasonable cost.
1