This presentation provides an overview of the marketing function in the travel and tourism industry, focusing on the roles and responsibilities of the marketing department in Thomas Cook organization. It also explores the interrelation of the marketing department with other functional departments in the organization.
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Marketing Essentials for Travel and Tourism
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Table of Content Introduction Roles of Marketing Department Responsibility of marketing department Interrelation of Marketing Department with department of Organization Conclusion References
Introduction Marketing is management and study of relationship exchange with consumers.Itisaprocessthatisusedbyorganizationtofullfillthe requirement to improve their satisfaction level. This presentation is providing brief of marketing function of Thomas Cook organization.
Marketing Function Marketing department is most important for all organization because the sales and profit of company is depended on the success rate and conversion rate of marketing department. There are different roles and responsibilities plays in organization. These roles and responsibilities drive the success of organization. In travel and tourism role of marketing department is essential.
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Roles of Marketing Department Defining and Managing Brand Name Conduct and Manage Marketing Initiatives Marketing of Product and Services of Thomas Cook Monitoring and Managing Social Media This are main role of marketing department in Thomas Cookorganization.Purposeofmarketingdepartmentin organization is to improve business by making customer aware of company services.
Responsibilities of Marketing Department Setting effective marketing strategy to increase the number of loyal customers. Perform marketing research to introduce innovation in its methods. Help the organization to improve its services as per the requirement of consumers. Conduct different promotional events of organization to promote the services of company. For current business environment function of marketing department is most important for organization. Operation of marketing department are decided and designed as per the current market scenario.
Interrelation of Marketing Department with other functionaldepartmentoforganization Sales Finance Human Resource Research and Development Production
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Cont…. Sales Department Both marketing and sales department manage the market performance of organization by selling and promoting services of company. By better cooperationwithsales,marketingdepartmentprovidebestpurchase experience to customers.
Cont… Finance Department Both department are related by the budgeting process and budget allocationprocess.Financedepartmentdesignbudgetformarketing department as per their requirement. All the fund related issues of marketing department are handled by Finance department.
Cont… Human Resources Department Marketing department provide information related to required work force in department and as per requirement HRM conducts recruitment to manage workforce in marketing department. Marketing department also help the HR department to get better information of market place by marketing research.
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Cont… Research and Development MarketingandR&Ddepartmentworktogethertoimprovethe product as per the requirements customers.
Conclusion This presentation is concluding the importance of marketing department for ThomasCookOrganization.Differentrolesandresponsibilitiesofmarketing department has been evaluated and analysed in study. The interrelation of marketing department with other functional department has been analysed to evaluate working of company.
References Camilleri, M.A., 2018.Travel marketing, tourism economics and the airline product. An introduction to theory and practice. Springer. Liu,C.H.S.andChou,S.F.,2016.Tourismstrategydevelopmentand facilitationofintegrativeprocessesamongbrandequity,marketingand motivation.Tourism Management.54.pp.298-308.l Prebensen, N.K., Chen, J.S. and Uysal, M. eds., 2018.Creating experience value in tourism. Cabi. Vellas, F., 2016.The international marketing of travel and tourism: A strategic approach. Macmillan International Higher Education.
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