Marketing Essentials of Cadbury : Report
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Added on 2020-06-06
Marketing Essentials of Cadbury : Report
Added on 2020-06-06
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function........................................................1P2 Roles and responsibilities of marketing in organisation...................................................4TASK 2............................................................................................................................................6P3 Comparison in ways which company apply to achieve business objectives.....................6TASK 3............................................................................................................................................8P4 Business marketing plan....................................................................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONThere is a very important role of manager in providing growth to an organisation. It isimportant for manager to give preference to customer need. There are chances that consumerdoes not like consistency in product and services (Ahrens, 2011). These days, role of marketingdepartment is increasing, they have to perform activities as per need of environment. This reportis based on Cadbury which is second largest confectionery company. Cadbury has headquartersin UK and it operates in different parts of the world. In this report, there is discussion about rolesand duties of marketing manager, its relation with other departments of organisation, 7P's ofmarketing mix and marketing plan. This plan helps company in achieving goals and objectivesand setting code of conduct for all employees. It is essential that manager has to give emphasison operations which are happening in organisation, so there will be corrective actions taken incase of need.TASK 1P1 Key roles and responsibilities of marketing functionMarketing means to advertise products and services in market. There are differenttechniques which are used by company. However, there is requirement of time as well as costwhich has to be analysed by management of Cadbury. This function helps company to createawareness about their product in market, it is essential that manager has to perform this functionvery carefully. It is possible that manager has to change its plans and policies as change insociety need and demand. These days, Cadbury is coming with new products and services as perchange in environment. Cadbury has long as well as short term objectives for which it isestablished. Marketing manager has to keep these targets in mind and then frame policies andmotivate employees (Arguello, 2013). There are many roles and responsibilities in marketingfunctions, some of them are as under-Marketing planning: This is an important task associated with marketing, i.e. there isrequirement of proper planning regarding how to market product and services. It is essential thatmanager has to perform actions which provide whole knowledge about activities which helps inmarketing. There is essential role of top level management of Cadbury to plan about activitieswhich are beneficial for upliftment of organisation.
Financing: To perform activities, finance is the most essential component oforganisation. There are many sources through which company can raise funds. But the sourcewhich is cheap and readily available has to be opted. As Cadbury has big name in market so thisraising fund is not much tough for it.Promotion: Cadbury come with new chocolates and biscuits time to time, so it isessential for them to promote product in market (Baines, Fill and Page, 2013). Throughpromotion only, product can pass or fail in market. There are various advertisements of Cadburybut with the passage of time, these advertisement get modified.Distribution: Cadbury operates in different parts of the world and having manufacturingunits in various parts of company. It is essential that marketing manager has to frame policieswhich help in reaching product timely to consumer. There are various methods through whichthey can deliver product but these options gets change by change in weather.Selling: This is also related to marketing. Some people think that there is no differencebetween selling and marketing. But there is difference between both. It is essential that managerhas to frame policies which affect sales in positive manner. When Cadbury has some newproduct in market, it can be sold while people have knowledge about it.Research and development: Research and development department is not so popular ininitial days. This department has important role in market. They analyse society and then demandhas to be satisfied by manager (Baker, and Magnini, 2016). R&D department is closely linkedwith marketing department. They have to perform R&D and then take actions to reduce negativeresults.MARKETING PLANNING PROCESSThis process can be defined through proper planning and analysing market as well astaking actions to reduce negative effects. There is requirement of proper guidance which helpsemployees to know about their duties and responsibilities. This is process which is continuousand futuristic in approach, there are chances in change in this plan as per alteration in perceptionof individual. Marketing planning process is discussed as follows-2
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