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Marketing Essentials Assignment Sample - IKEA

   

Added on  2021-01-02

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MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions.................................................................1P2 Marketing impact and interrelates with other functional department....................................4TASK 2............................................................................................................................................6P3 Comparison of marketing mix...............................................................................................6TASK 3..........................................................................................................................................10P4 Evaluate a marketing plan....................................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing is defined to informing and communicating about goods and services toprospective buyers (Babin and Zikmund, 2015). By using marketing methods, a company willbe able to increase the demand of goods of the firm continuously. Along with that company usethe techniques of marketing its main aim is to show the items usage, features, uniqueness, itsprice and many more. IKEA is an worlds biggest furniture retailer firm which consists designfurniture. It was introduced by Ingvar Kamprad in 1943. In this report, it covers the roles andresponsibilities of marketing functions and its size as well as scope of functional department ofmarketing. In this, preparing a plan of marketing along with that comparison of marketing mix isdone with their competitors.TASK 1P1 Roles and responsibilities of marketing functionsMarketingIt is defined as a process of creating, interacting, delivering and exchanges ofcommodities that are having value for society, partners and customers at large. Current trendsIn this, mobile marketing is having very less utilization in previews years. Variouscompanies are using emails, desktop and templates applications. Through this it aid in growthand opportunities are very much bigger and brighter as well. Performing activities online isbased on its cost per actions as it is wider in advertisement along with that they also evaluate thebrand awareness as well as effectiveness. Future trends In this, their will be an emerging trends of smartphones mobile are one of maincomponent influence on marketing (Baker, 2014). Transparency will dictate the relations withbrand customers. As customers are much demanding in their expectations of transparency. Socialnetworking is an internal part of discipline in marketing. Different process of marketing 1

Mission: IKEA refer to give higher product quality to their buyers. In this, organisationhave to make a mission initially. So, they can implement in the firm properly (Batt,2013). Situational analysis: Company is having a competitive benefits which is driven by theircommitments for understanding the customer requirements, focus on items as well asservices and collaborating work culture or environment. ( Source: Marketing process, 2018)Marketing strategy: Firms is offering new schemes to their buyers and it relies on brandloyalty from existing consumers. They are using strategy by introducing a new productsor services. Marketing mix: Organisation gives various range of items, it value on premium pricingas well as government strict the guidelines of distribution. It will aid buyers to purchaseproducts according to their budget. Implementing and control: In last, organisation apply all the strategies according to theirplans as well as control them. If they are able to apply the process properly it will help inattracting buyers and increase the level of profits as well. Roles and responsibilities of marketing functions IKEA is also performing marketing functions as it is very main part of the firm. Theyorganise a proper research which help in taking effective decisions for achieving goals and2Illustration 1: Marketing process, 2018

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